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In Episode 62... “How do I share the story of my art on social media?”- Nathalie Duflos
Natalie Duflos is a painter from Belgium. She worked in a corporate job for 17 years and because she was unhappy, Nathalie decided to become a painter. She has been a full-time painter for the past two years, creating figurative works based on photographs. The photographs that Nathalie uses tell her story of being in a life she thought others wanted to to live where she felt she had to be a people-pleaser. No longer trapped by that mindset, Nathalie is working toward a life that she can feel and was meant to live.
Nathalie's business has seen a lot of growth in the past year. She has completed several commissions, which she loves, but would like to sell more of her originals. She has learned a lot about marketing and running the technical side of a successful art business, but she wants to be more thorough and consistent on social media, sharing both her story and her art as a visual representation of it. The challenge for Nathalie is that she finds it difficult to share the story behind her original paintings on social media because it is very personal and vulnerable.
The message that Nathalie wants to share is the there is hope for you to live the life that you were meant to live, your best possible life, even if it feels impossible today. Nathalie was unhappy for several years and knows there are many other people who are experiencing the same. She is passionate about spreading her message of hope so that their lives, like hers, will be changed for the better.
Listen in as I lay out an Instagram strategy for Nathalie that will help her more comfortably share her story and connect with her audience.
Key takeaways:
- Be clear about the story you want to tell your audience. (00:04:12)
- Your captions don't have to describe the images you post on social media. (00:09:11)
- Change your mindset about posting and look at it as play instead of work. (00:11:14)
- Play with different ways of posting on social media to find what works best for you. (00:16:53)
- There are people who can relate to your experiences and feelings. (00:22:47)
- Use tools to help create your social media content. (00:27:57)
- Write down the ideas that pop into your head to later use as content. (00:34:47)
Resources and links mentioned:
- Connect with Nathalie on Instagram @nathalie_duflos
- Visit Nathalie's website at www.NathalieDuflosArt.com
- To learn more about Missinglettr, a social media scheduling platform, click here.
- Apply to Be a Guest on Intuitive Art Sales here.
- Sign up for my Consistent Income for Artists program here.
Learn more about selling your art:
- For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco
- If you're looking for guidance on creating authentic, engaging content that truly resonates with your followers, you’ll love my new course. It’s called Find Your Voice on IG, and you can get it here.
- For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
Jessica Craddock: Welcome back to Intuitive Art Sales. I am here with Natalie Duflos, who is an artist who paints figurative works based off of photographs that either inspire her or that she has taken that tell the story of her being in a life where she felt like she had to be a people pleaser and how she is now working toward a life where she can really feel and that life that she was meant to live.
She worked in a corporate job after getting her degree for about 17 years and was just really unhappy there. And now for the past two years has been a full time painter living the dream. Hi Natalie.
Nathalie Duflos: Hi Jessica.
Jessica Craddock: How are you doing today?
Nathalie Duflos: I'm doing great.
Jessica Craddock: Yeah?
Nathalie Duflos: Yeah.
Jessica Craddock: I'm glad to hear that. Thank you for agreeing to come on my show, be a guest. I know it can be a little bit intimidating sometimes. I don't know if that's the case for you, but I really appreciate you taking the time.
Nathalie Duflos: I'm happy to be here.
Jessica Craddock: Can we start by talking a little bit more about kind of where you are at? You've been a full time painter for the last two years, but where are you today? What's happening in your business, your life? what are you working towards? What are your challenges? Just a little bit of whatever you want to tell me, and we'll go from there.
Nathalie Duflos: Okay. My business, in the past year has grown a lot because I've learned so much not only technically, but also marketing wise. That has resulted in a lot of commissions, which I love doing. So that part of my business is going really well. I do need other part of painting too, which are my own, my heart's art.
Jessica Craddock: Yeah.
Nathalie Duflos: I paint a lot. But I'm still looking for better ways to sell those pieces, share them with the world, because I feel like I have an important story to tell, and I'm not happy yet with how that's working.
Jessica Craddock: Okay. So let me make sure that I understand. I'm going to repeat back. Your business has grown. You're doing a lot of commissions, which you love doing, but you want to sell more originals. And you're not happy yet with how you're talking about them, how people are receiving them. What's the part there that I didn't quite get what you were asking?
Nathalie Duflos: I think it's all of it. I feel like I haven't grown into the best way of talking about those things. I feel a little, not scared, but... uneasy talking about them because it's such a vulnerable thing. I do share them on social media and in my newsletter, but I feel like I can do better, which would hopefully result in more sales too.
Jessica Craddock: Hmm. Define better for me. What do you mean by better?
Nathalie Duflos: I. I want to share my story in a more consistent way. I want my social media to reflect that story in a less scattered way. I feel like I want to do a more thorough job of telling my story. That would be, like, the words of my story, but also accompanied by the paintings, it's visual side.
Jessica Craddock: Right.
[00:04:12] Be clear about the story you want to tell your audience.
Jessica Craddock: Okay. So what is the story that you want to tell? Let's start with that. What would you like to be the overarching thing that you are sharing with people about your life, your story, your art?
Nathalie Duflos: I want people, actually, I want to tell people that are where I used to be 10 years ago, 20 years ago, 30 years ago, I want to tell my younger self, but in other people, that they are wrong. They are not broken. They are not hopeless. They are not lost causes. There is hope. I didn't believe that until a couple of years ago. And I want to show them that if I can change, I can start living, thriving, and it's possible for other people, too. I just want to give them hope.
Jessica Craddock: That's beautiful.
Nathalie Duflos: Thank you.
Jessica Craddock: So if I were to summarize that, the overarching message of your art is there is hope for you to live a better life?
Nathalie Duflos: Yes.
Jessica Craddock: Would you say that differently?
Nathalie Duflos: I would maybe say there is hope for you to live the life that you were meant to live, the best possible life that's inside of you, even if today it feels like an impossible change to make. Because that's where I was five years ago.
Jessica Craddock: Okay, so your overarching message is there is hope for you to live a better life, even if that feels impossible today. If we are looking at your content, because that's what we're talking about right now, if we are looking at your content for the past 30, 60, 90 days, what percentage of your content relates back to that message in some way, shape, or form?
Nathalie Duflos: I think about 35%.
Jessica Craddock: What does the rest of it say?
Nathalie Duflos: The rest of it is commissions that I've done, shared how I love them, and this is the result, or things that I'm working on, but not really sharing the story behind the pieces.
Jessica Craddock: So it's all related to the art, but you don't necessarily go deep with it all the time.
Nathalie Duflos: Exactly. it's more of a visual account.
Jessica Craddock: Yeah. I don't think it has to be deep a hundred percent of the time. So let's just give yourself a little bit of grace there. But if you were to say, even if we're not going quote unquote deep, but we want it to at least touch on some aspect of that message, what percentage would you like it to be from 30 or 35%.
Nathalie Duflos: I would love it to have 70%.
Jessica Craddock: 70. Great. So real quick, if we were to summarize the regular, the average amount of content that you put out in a week, how much is that and what does that look like?
Nathalie Duflos: I post, about four, or five. Regular posts with an image and one reel a week, and sometimes a story, but those are not always art related.
Jessica Craddock: Yeah. I also happen to know that you write a newsletter fairly regularly. Is that weekly, a couple times a month? How would you say that?
Nathalie Duflos: Yeah. Three times a month.
Jessica Craddock: Okay. So we are averaging. I'm going to say that's once a week because that just makes math easier. So if we're doing four or five images, a reel, and a newsletter, let's say that's six pieces of content. So instead of two of those being about your story, we want to aim for four. Where are you going to get stuck?
Nathalie Duflos: Well, I do have to say that my newsletter, it's already where I want it to be.
Jessica Craddock: Great.
Nathalie Duflos: That's my story. I do not know how to post an image which is a painting that I made or that I am making, and then combining it with the actual words of my story. I don't know how.
Jessica Craddock: Is it because your brain equates the image has to match exactly to text? Like they have to feel like...
Nathalie Duflos: Yes.
Jessica Craddock: Whatever you write, the image has to illustrate or vice versa.
Nathalie Duflos: Exactly. If I post a painting of a hand, then I feel the need to write about why it's a hand, but it doesn't work like that for me. The image, the images that I paint, for me, they're logically related to my story, but I can't really explain why they look like that.
[00:09:11] Your captions don't have to describe the images you post on social media.
Jessica Craddock: What if I just said, and I gave you no more advice after this, like, this is the end of the podcast. Goodbye. What if I just said they don't have to match? Does that fix everything?
Nathalie Duflos: I don't know. It helps, actually.
Jessica Craddock: How does it help?
Nathalie Duflos: I had never imagined posting a painting of a hand with a caption that says there's hope for everyone. Because I was lost, and now I'm,
Jessica Craddock: Now I'm found?
Nathalie Duflos: No way. Well, now I'm thriving. So that means it's possible for you to, I, I didn't know that. It sounds so silly.
Jessica Craddock: No, it's a really common thing.
Nathalie Duflos: Okay.
Jessica Craddock: I would also like to say that some of my favorite accounts that I follow do exactly that. Can you think of any in your mind that just helps cement that idea that it's okay for you, that you enjoy following, where they might post a hand and not talk about the hand, but talk about thriving?
Nathalie Duflos: I can't think of an actual account that does that, but I can imagine it being okay, actually.
Jessica Craddock: Yeah. Think about your newsletter. I happen to be very familiar with your newsletter. That's exactly what you do. You share an image and then you tell some little anecdote about what you've been thinking about or feeling or a lesson you learned. It's not about the hand. Why is it different on social media?
Nathalie Duflos: I don't expect anything to come out of my newsletter because I just love doing it. And I don't like doing social media. I have to force myself. And then I, I feel like because I, it's feels like working, I need to get something out of it.
Jessica Craddock: Ah. So what if we made it less about working and more about playing and allowed playing to be something that works?
Nathalie Duflos: That would be amazing, because that's why I love doing my newsletter.
[00:11:14] Change your mindset about posting and look at it as play instead of work.
Jessica Craddock: Right. Yeah. I, I think the more outcome we attach to something, the more it feels like work and the less it feels like play. I've actually, personally, gotten into a pretty good rhythm lately with creating reels.
Without caring what or why, it's more about just, I'm going to create a reel. And it has felt good and people have responded much better than when I am attaching some sort of outcome that has to happen to it. Does that mean that I have no purpose to my post? No, there's still a purpose behind them, but I'm just allowing it to feel like creative play. Can we do that?
Nathalie Duflos: I don't know. I hope so. Well, if you can, maybe there's a way for me to.
Jessica Craddock: There's a way for everyone to. We just have to flip the way that we are thinking about social media from, I don't like it. It's work to what do you think when you write a newsletter?
Nathalie Duflos: I feel the need to tell us to share something. And when I write it, because I love writing and then I am happy because. I get to share it with people that I know are interested in what I have to say. So it's a joyful thing.
Jessica Craddock: Okay, so from now on when we're creating social media posts, we are doing it from, I want to tell people something. I want to share with anyone who would be interested. Do we need to go more practical? Like, what does that actually look like?
Nathalie Duflos: I'm already thinking about what would it look like.
Jessica Craddock: Okay.
Nathalie Duflos: Because I've been thinking about recycling pieces of my newsletters into social media, but I haven't done it because I felt it didn't match the visuals.
Jessica Craddock: Right. You have a lot of newsletters. I do. You're really good at writing them. Could we make your very first post of this new era, just a recycled newsletter.
Nathalie Duflos: An entire one.
Jessica Craddock: Your newsletters aren't very long, but also it doesn't have to be an entire one. It could be a paragraph from it.
Nathalie Duflos: So it would just be in the caption or it would be a reel
Jessica Craddock: Well, here's the fun part. We get to play with it. So, okay, let's like be like super practical here and just say you've got a typical four to six posts a week that you're putting out. Okay, so let's go back and pick out a newsletter, any one. And for the first post, we're going to take the image from the newsletter, and we're going to take the caption, and we're going to repurpose it.
That's number one. And this isn't going to be necessarily every week, but I just want to show you that it's possible. For the second one, let's take a different newsletter, and let's make a carousel. Do you know what a carousel is? I don't. It's okay. So it's basically a image post, except you post multiple images and then you write a caption. Okay. It's that sliding picture thing that you come across. So for that one, we can take an old newsletter that says something about there is hope for you to live a better life, even if that feels impossible today, or some minuscule version of that. And we're going to put the text with a blank background, some sort of color, whatever color works for your brand. And write the newsletter over that block of color and post them as a carousel. So it's just words. So then we don't really need much of a caption. might be one sentence or something.
And then, for the third one, we're going to do a reel. And we're going to take either one of those two newsletters or another one. And we're going to either speak the story, or, do you know what B roll is? B roll is where you take your camera and you film something you're doing. Easy peasy, doesn't have to be anything special. It can be you painting. It can be you cleaning your studio. It can be you going for a walk. It can be you playing with your cats, whatever that is. And then do a voiceover, basically restating the thought behind some newsletter.
Nathalie Duflos: Okay.
Jessica Craddock: So, let's call that one reel B Roll Voiceover. Let's do another reel. Let's do one where you're talking to the camera, again, restating an idea from a newsletter. So this week is all about playing with, you're already comfortable with the newsletters and you do a good job with your breaking it down into one little thought and sharing it and being vulnerable, but having a point to it.
Nathalie Duflos: Yeah.
Jessica Craddock: For your fifth one, hmm, this is where I want you to pick an image of something you're working on. And you actually have access to that PDF of like 15 different ways to show one piece of art. So you can take an image you already have or you can look at that doc and pick another way that you want to take a photograph of it. And then you're going to pretend you're writing a newsletter, but you're going to write a caption that's unrelated.
That is actually the assignment.
Nathalie Duflos: Okay.
[00:16:53] Play with the different ways of posting on social media to find what works best for you.
Jessica Craddock: The reason why I'm giving you this assignment is because I just want you to see that you can take what you're already doing and the way you're already doing it, and you can repurpose them for social media. But can also even if you didn't have anything to repurpose, you can still do content in the way that you loved doing it.
There's all these different ways to do it, to put it out there. And I want you to play with them. Mm hmm. And you're gonna start to notice either, I really like just being able to experiment with telling a tiny bit of my story. And so I'm just gonna go all over the place for a while, and that's okay. Or you might find, I really like doing it these two ways. I'm gonna do more of those next week.
Nathalie Duflos: Okay, yeah.
Jessica Craddock: Neither way is wrong. I am currently in experimental phase. I'm like, I don't have a particular, like, the other day I tried green screen. The other day I tried speeding up some video of me... Like, resetting the visuals behind my desk. I tried writing on a piece of paper and then zooming into it, like, none of them match, and that's okay. Eventually, some of them will stand out to me, and I will do more of those. As I see, one, what I like doing, and also what people react to. It's like your art. You're creating from the heart, but you're also seeing what people react to. And if they choose note cards over a large original or whatever that is, like, we're putting those two factors together, what they want and what you want and finding our sweet spot.
Nathalie Duflos: Okay, that sounds good.
Jessica Craddock: Do you want to break down "there is hope for you to live a better life, even if that feels impossible today" so it feels easier to talk about? Or do you feel like, I think I pretty much got it.
Nathalie Duflos: I would love to break it down because it feels like a big message.
Jessica Craddock: It is a big message.
Nathalie Duflos: Yeah.
Jessica Craddock: And that's okay because that means there's a lot of things to talk about inside of it, but also sometimes that's where it's kind of paralyzing. So if that was our umbrella, what are some of the common themes of how you like to talk about that?
Nathalie Duflos: I do like to talk about the fact that I was raised to be a people pleaser and to completely disregard my own wishes and feelings and desires.
Jessica Craddock: Mm hmm. That's a good one. I've heard that from you before. People pleasing. What else?
Nathalie Duflos: Feels like it's always about me. I don't know if that's alright.
Jessica Craddock: It is you. It's your art.
Nathalie Duflos: Yeah, but I wanted the other people to relate to it.
Jessica Craddock: So, okay. A lot of people would start off this process by saying, what is the message that I want to get across and inspire people to move toward? And then you get a bunch of content that's like, live your best life, which is great. But you hear that lot. And so it just doesn't land very well.
[00:22:47] There are people who can relate to your experiences and feelings.
Jessica Craddock: So what I would encourage you to do is think about how do I experience this? Because the more you can talk about you, the more they can relate to it. Instead of you talking to them and trying to be a teacher, guru, person. If you can share from inside, they can go, Yes, I connect with that. I understand what she's saying. I want to be more like that. I want to learn how to do that.
I want to learn how to think like that. You already know how to do that.
Nathalie Duflos: Yes, I do. I do feel like talking about myself too much would push people away though.
Jessica Craddock: It doesn't always have to be, here's this deep wound that I had, and here's how I healed it, or anything like that. Like, yes, we want to share some of those overarching things too, but in the day to day, I'm trying to think about a past newsletter I've gotten from you. Hold on, I'm just going to pull one up.
Alright, the last newsletter I got from you says, "That kind of person... ". Is this okay for me to share?
Nathalie Duflos: Yes, of course.
Jessica Craddock: Okay. There is a beautiful painting slash photorealistic ish leaf floating on some water. And then you talk about how... I don't want to be, or I don't want someone who looks like The Rock to be my fitness trainer or to get business advice from Tony Robbins.
It's too intimidating. I would rather have someone who is just a normal person and has overcome to be good at something. And this thought process exists entirely in my head and is based on nothing. But I prefer learning from someone who has been where I'm at right now. That is talking about you. But it's also something that people can go, yeah, me too.
Nathalie Duflos: Okay. Okay.
Jessica Craddock: Does that make sense? Does that?
Nathalie Duflos: Yeah, it does.
Jessica Craddock: If you're thinking, I'm talking too much about me, I want you to ask yourself if someone could say, yeah, me too. And if they could, you're not really, I mean, you are talking about yourself, but that's not what they're reading. What they're reading is, I relate to that, or I don't.
Nathalie Duflos: Yeah.
Jessica Craddock: It doesn't translate as, she won't shut up about herself. It translates as, she gets me.
Nathalie Duflos: Yeah, that sounds good.
Jessica Craddock: Okay, so we've got one subtopic so far, which is people pleasing. What would you say another one is?
Nathalie Duflos: Another one would be how my body was telling me for that I wasn't living the life that was my best life. It was telling me to stop, but I didn't listen to it. And I kept, kept going in spite of...
Jessica Craddock: Are you talking about your physical body? Like the, the health of it, or are you talking about like my gut was telling me?
Nathalie Duflos: No, my physical body was telling me.
Jessica Craddock: So I'm also going to put, listen to my body.
Nathalie Duflos: Can you think of a third one? I don't know if this is one, but I kept going for my cats because I feel like if you take on a responsibility like that, an animal or something else, you have to do it to the best of your abilities. And having cats meant that I had to get up and take care of them because that's what I do.
Jessica Craddock: I'm not sure exactly how to word that, but I'm putting something like having cats and the responsibility of their livelihood.
Nathalie Duflos: Yeah, I feel like I just want to be the best mom I can be for them.
Jessica Craddock: Should I change it to best cat mom?
Nathalie Duflos: I don't know. It sounds silly. I know, but
Jessica Craddock: No, it doesn't.
Nathalie Duflos: They're important to me.
Jessica Craddock: Do you know how many people in the world can relate to, I want to be the best cat mom? I am on a group thread on Instagram called Probably Dog Memes. It's just a bunch of my friends that randomly see funny animal crap on Instagram, not even necessarily funny, but things related to animals. And send it to each other. There are so many people who love dogs and cats and, like, just want to watch them and think about them and care about them and how do other people do it? And, oh, that was a funny thing that yours did. Ha ha ha! Yeah.
Nathalie Duflos: Yeah.
Jessica Craddock: You may feel funny saying it, but I'm just telling you, if you don't know already, and I bet you do now that I'm saying it. There's this whole subculture of people who feel the same way.
Nathalie Duflos: Yeah. Yeah.
Jessica Craddock: Every time we're on a call together and your cat walks across the desk, everyone goes, oh, look at the cat. It's so cute. Don't they?
Nathalie Duflos: They do. Yeah.
Jessica Craddock: They do.
[00:27:57] Use tools to help create your social media content.
Jessica Craddock: Okay. So, these can change. Because your overarching message is going to be the same. But for now, if we're like, how do I even say there's hope for you to live a better life, even if that feels impossible today, we can look through these three lenses to think, how can I break that down even further into people pleasing, or listening to my body, or having cats and taking care of their livelihood and that responsibility.
And then we're not going to go here today, but one exercise that I'll sometimes recommend is putting a big circle on a piece of paper, writing, there is hope for you to live a better life even if that feels impossible today in the middle. And do three circles off of that with one says people pleasing, one says listening to my body, one says having cats.
From there, you can break those down into more circles, and more circles, and more circles. And every time you have an idea. Just put it in one of the circles, and then when you're like, what do I talk about today? You have all the way from overarching idea to tiny, minuscule ideas to pull from.
Nathalie Duflos: That's a great idea. I'm going to do that. I can put it in my phone every time I think of something I can add.
Jessica Craddock: Yeah. Yeah. If that's hard to do on a phone, it could be, you just have a paper with that at the top, and then your three topics, and then you just, you know, keep nesting inside of that. Either way works. I used to have an app on my phone where I could draw those circles and add to it when I thought of things. That got really hard on the phone. Not gonna lie, but it's possible.
Nathalie Duflos: Okay. Thank you.
Jessica Craddock: Okay, so now we've got some new beliefs. We've got it's okay for them to not match. We've got I'm creating content from a place of wanting to tell people something and share with people who are interested in it. We've got a foundation of a newsletter that you already like writing and already know how to do and have a lot of practice with.
So we're going to experiment with five different ways to put already written content out there again, just so you can kind of start to get a feel for it. And we've got some subtopics that we can use as a lens when we're kind of running low on ideas. What else do you need?
Nathalie Duflos: I'm happy. I don't think I need anything else.
Jessica Craddock: How realistic is it for me to go from this call over to, I know it's night time where you're at, but over to your computer or your phone and say, I'm going to make some content. Ready, go. Are there any more barriers or do you feel like, I think I can get started?
Nathalie Duflos: I've been, using one of those social media planning tools. So now I plan my, my posts and reels every Monday for the week to come.
Jessica Craddock: What are you using?
Nathalie Duflos: Missing letter.
Jessica Craddock: Missing letter. I don't know that one. Okay. Keep going.
Nathalie Duflos: And that is helping me a lot. Because then I know the rest of the week, I don't have to worry about posting things. And I think a combination of these posts, ideas, and that tool is going to help me a lot to make it feel like less work.
Jessica Craddock: How, just out of curiosity, what does that tool do for you?
Nathalie Duflos: I write my posts in there. I add an image, and I plan them in the calendar.
Jessica Craddock: So it's just a scheduler, basically.
Nathalie Duflos: Yeah. Yeah. It's very simple.
Jessica Craddock: You are in my consistent income group. So you have access to this, tool that you can use, which is the social media post planner, which I think might even help you further. It's the Consistent Income Content Planner Three Topics. So when you go in there, you can put those subtopic ideas into the three main content topics you can even break them down into nine from there. And then when you go over to the planner and You have like, I don't know how many are in there, 50 or 60 different prompts about how to talk about those things.
And it also suggests different types of posts, like different ways to show your static image or your carousel or different types of video that you can use. So that even if you only had one idea in there. You could create, I don't know, 50, no, I guess it's more like 30 different types of posts from that one idea just using different photos and different video ideas.
Nathalie Duflos: Yeah, that's gonna be helpful.
Jessica Craddock: So I would recommend using that in conjunction with your scheduler, because that seems to be working for you, just to get the juices flowing.
Nathalie Duflos: Yes.
Jessica Craddock: And I think you might actually end up really liking posting on social media.
Nathalie Duflos: That would be wonderful.
Jessica Craddock: On a scale of one to ten, how realistic does that sound to you?
Nathalie Duflos: That I'm going to like it?
Jessica Craddock: Mm hmm.
Nathalie Duflos: Maybe a seven.
Jessica Craddock: Oh, that's pretty high. I'll take that.
Okay, one more thing I want you to do is take a Post it note, and write something along the lines of I want to share my story. Because that was something you told me was really important to you before. I want to share my story that there is hope even if it feels impossible today. Because when you come from that place that I want to inspire this really true, really gut pulling message for me.
Nathalie Duflos: Mm hmm.
Jessica Craddock: Then all you gotta do is put it out there, as opposed to, I have to create four social media posts. Which feels gross.
Nathalie Duflos: Yeah. True. Okay. Post-it.
Jessica Craddock: Alright. Takeaways. Give me one takeaway and any homework that you're going to go execute.
Nathalie Duflos: My biggest takeaway is that the visual and the caption of a post don't have to match. It's liberating. And my homework is to create five posts a week on social media based on my newsletters.
Jessica Craddock: Mhm. And they don't always have to be based on your newsletters, but the idea of how you make the newsletter.
Nathalie Duflos: Yes. True. It's very motivating that I already have some text. So
[00:34:47] Write down the ideas that pop into your head to later use as content.
Jessica Craddock: Yeah, I hate to keep throwing things, but I keep thinking there's a million tools you can use. And you're going to have to kind of experiment and play with them to see what really works for you. But one other thing you could do is just every time a thought pops in your head that you're like, someone might relate to that, just go write it in a Google doc or hmm.
And even if it's only three sentences, but it pops in your head, just go write it down, and then figure out how you'd like to share it later. Because if you're thinking it, it's probably already coming from the place of, there's hope for you to live a better life, even if it feels impossible today.
Nathalie Duflos: Yeah, and I have a lot of those small thoughts.And's
Jessica Craddock: And then eventually we can start, like, taking your newsletters and feeding them into your social media posts and your social media posts and feeding them into your newsletters and just making the whole process a lot easier and more streamlined. But let's do a little experimenting first. Okay, Natalie, if they want to follow along and hear more about this story, where should they go?
Nathalie Duflos: I do have a website, it's Nathalie Duflos Arts. Nathalie is with TH, and Duflos is D U F L O S. And then art. com.
Jessica Craddock: Perfect. And that's where they sign up for your newsletter, which you should do. And if they want to see how you're coming along on social media, where should they go?
Nathalie Duflos: It's Nathalie underscore Duflos on Instagram.
Jessica Craddock: On Instagram. Perfect. Is it the same on Facebook? You said you're on Facebook as well.
Nathalie Duflos: Yes, it is.
Jessica Craddock: Okay, great. I can't wait to hear how your social media planning goes for the week. Will you share with me in Slack when you are done?
Nathalie Duflos: Oh, cool. Yeah, of course.
Jessica Craddock: All right. Well, thank you again, Natalie.
It was lovely.
Nathalie Duflos: Thank you. I'm happy I did it, and I'm really happy with the outcome.
Jessica Craddock: Oh, I'm so glad to hear that. Bye Natalie.
More about Intuitive Art Sales
This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work life balance.
Most of my episodes are full of interviews with your peers. In these and all episodes moving forward, I explore what each artist wants and give them the next steps to get there. You can take their struggles and their challenges and learn how to navigate your own and create actionable steps towards creating more art sales, more consistently at higher prices than you've ever sold before.
Just a note to our long-time listeners: We're doing away with our "Seasons", but you can still find this designation abbreviated at the end of the show titles for Seasons 1 & 2. From now on episodes will be numbered chronologically at the end of the title as well as in the episode description.
You can find all the episodes here.