Bite-sized, Step-by-step Tips to Sell Art

free lessons for your artist website

Morph your website from "Blah" to "Killer Professional" with these four lessons

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How to Stop Working for Free
Most people waste time on the wrong things. You already know this. Last week you buckled down. You made it a goal to stop wasting time on social media and tv. You even put in a full 40 hour work week. You organized your files, made your website a little prettier and put together some canvases. These tasks are all well and good and have to get done. When you’re a starving artist with a limited budget you don’t have a choice but to do 'all the things'. You made an A+ effort - you're just spending all your time working on the wrong...
Earn More Money per Sale using Art Packages
Do you wish you could charge more for each of your pieces, but you already feel like they're priced right and are afraid higher prices will hurt your sales? There is a better way! It just requires a little creative brainstorming and a new way of offering your art for sale. Some call it upselling, but the idea behind art packages is a little more targeted. You want to provide extra value to an item the customer already wants to buy, without outpricing buyers who can't afford more.
Get website-worthy photos with a smartphone
Did you know that nowadays you don't need a fancy camera to take website-worthy photos? Yep, that's right. Just pull out that smartphone. (Let me interject real quickly by saying... if you want images for selling prints, you'll need to buy or borrow an SLR camera. Smartphones need not apply here.) You just need to know a few tricks to make your phone's camera perform to the max.
How do you conjure creative sparks?
It's 9 o'clock in the morning. You've scheduled the next two hours solely for the purpose of making art for your next show/commission/100 day project/fill-in-the-blank, so you sit down to make something and bam! a masterpiece is born. Right? Maybe... If not, what do you do? Do you... Just sit there and stare at the canvas? Move your brush around and hope something comes to you? Look at other people's art? There is no wrong answer, but when you notice something actually works (and you think it worked once or twice before), make a mental note. The next time you are bumbling around wondering how to start, you can pull that ritual out of your imaginary toolbox and see if it works again.
What’s in your tool belt?
Sometimes having an art business can feel a little overwhelming, right? It feels like there are still 1483+ skills you need to master for you'll be able to 'make it'. While you may not know everything, I guarantee you have a lot more in your tool belt than you realize. Try something. Take out a sheet of paper or a note-taking app and write down all the things you are good at or know a lot about. It might look something like this...