You don’t know how to attract buyers for your art… at least not consistently. The followers you’ve gotten so far are great for your self esteem, but not your bank account. The real problem is you’re not sure who wants to buy your art or what to talk to them about without sounding like a phony.
You feel like a jumbled mess and your brain is in overwhelm, as usual.
You believe you have the potential, but a life that includes long, magical days spent in the studio - with money to help support your family to show for it - seems like an impossible dream at this point.
I’m a consultant for artist entrepreneurs who want to sell their art to the whole world.
I love helping artists find their ideal clients so they can…
As a kid, I was a destructive artist and a terrible entrepreneur.
My “art” included drawing sharpie elephants on the walls, then turning over a bookcase to use as a train for my safari tour. Then there was the time I set the rug on fire painting a Kleenex with melted wax from a lit candle.
I loved setting up tables in my front yard with posters announcing what I had for sale, also known as what I had found in the kitchen cupboard. I sold dollar juice boxes for a quarter and stale snacks. Or I’d build haunted houses in my room and beg for entrance fees - even when it wasn’t Halloween.
In high school, I bought more Mary Kay than I sold and wasn’t even on my art teacher’s radar.
You’d think I’d learn by college... but oooh no.
I wanted to have a creative, artistic life but I also had dreams of being a boss business lady. When I went to college, it made sense that I frequently flip-flopped majors and minors between marketing, graphic design, and fine art.
Three years in, painting finally claimed me, against my better judgement. How could other fluorescent-lit classes compete with being in a wide open studio with 20 ft windows - where I’d spend all day and all night listening to music, flinging paint at huge canvases and making intimate friends?
Answer: they couldn’t. They never had a fair chance.
I had the guts and entrepreneurial drive to go for a degree everyone told me I couldn’t make money in - so I went for it. I like challenges. I got an internship at an art gallery where I helped set up her website, design snail mail marketing, host shows and more. I learned a lot.
After dragging all the classes I could out of my college loans, I graduated, built my own website, printed business cards, got in on the ground floor of the popular women’s art group in my city, and snagged about four gallery shows a year.
I was even lucky enough to sell a lot of the work I produced.
The problem was I hated promoting myself. It made me feel yucky. I had a hard time talking about my work and collecting art buyers. That would’ve required even more talking. And asking. And putting myself out there. I just wanted to let the galleries take care of all that.
That’s how it works, right?
Nu-uh. Nope. Sorry.
I couldn’t live off the money, mostly due to my own fear of self-promotion, and I didn’t want to bartend and wait tables in a brewery for the rest of my life... even if it was fun.
I also couldn’t imagine a life in a job I hated. I tried a boring desk job once. It was the worst summer of my life. I only survived by buying a puppy and putting it in my file drawer when I heard someone walking by. Which was almost never. Don’t call PETA on me.
Somehow I convinced an outgoing ladyboss to give me a shot in marketing. I thought it would be a good way to mix my art background into a job that paid me a living wage every other Thursday. She said they hired me because I was a rare 50/50 left and right brain split according to their entrance exam. (Remind me to thank my parents for that.)
I worked hard for three years, and advanced well, but eventually the desire for my own business came back. I was still doing one or two art shows a year, but my interest in being a career Fine Artist had dimmed. As much as I hated to admit it… it wasn’t my passion anymore.
I liked messing around with websites, so I found a few paying non-techy clients and quit my job.
Finally! A creative, entrepreneurial career where I got to call the shots -- from my living room. With two hour lunch breaks. Perfection.
I felt a little guilty that I had let my gusto for art fade.
I also knew I wasn’t like the other artists in my class. I didn’t have a drive to create art that consumed me without a choice. Art was more like my illicit love affair.
Business had taken art’s place as the first thing I thought about when I woke up in the morning. I spent hundreds, maybe thousands of hours of my free time learning everything from sales to email marketing to converting websites to business theory to copywriting. I was hooked.
After a few years, I came to the conclusion that building a website for a customer wasn’t enough. I wanted to help them *make it*. After all - websites that people don’t visit might as well not exist. Many of the people I worked with didn’t know how to get their own passion through to the world, and I knew a lot that could help them. I just wasn’t sure how to integrate the teaching into my business model.
One day, gold struck. I remember I was sitting on a cool leather couch with a friend when the answer came to me. My heart beat faster and my stomach had a million butterflies.
I realized I could combine what I knew about art, websites, marketing, and entrepreneurship to help the beautiful artists I loved get their art seen by the whole world.
I wondered if I was crazy. My gut said DO IT.
After all, I knew firsthand the struggles artists face. I couldn’t tell them how to make a living in the world of galleries - the huge commissions made selling enough art to make a decent living seem impossible, even to a believer like me.
But the online world. That’s my jam. I’ve learned to navigate it like the Matrix and bend it to my will. I’ve spent the last ten years learning everything I can, and I’m still addicted.
Today I get to teach thousands of artist entrepreneurs every week to find focus and start getting traction.
They learn to express themselves and talk about their art in a way that is true and real, even if they never could before.
They learn to market their art in a way that is fun, efficient, and authentic so the business side is almost as much fun as the making art side.
They learn to reach an audience that actually cares so their art can find a home where it belongs and will make a difference in the world.
Do you want advice that’s so helpful, you’ll wonder why it’s free? Raise your hand and say “I want in” below. I want to watch you succeed, and I’m going to help you get there.
I’ll send you "5 Easy Fixes Your Artist Website Needs for More Consistent Sales" as a thank you gift for putting your trust in me - and there’s even more free goodies on the inside. (You can opt out of the free weekly tips anytime - but you won’t want to.)
I look forward to meeting you. Please, be sure to introduce yourself!
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