“How can I identify the deeper meaning and message behind my art?” – LaDara McKinnon

Jessica Craddock: Welcome back to Intuitive Art Sales.

Today's guest is LaDara McKinnon, who is a painter who creates vivid, abstract art with lots of movement in it. And she is currently in the process of reintroducing herself to both her art practice and who she wants to be in her art business. So in this episode, we took a deep dive into figuring out what is at the core of her business. What is both her core message and her core motivation. Hence, they're the same thing. So that she can take that into her marketing plan for 2024 and figure out where she needs to be spending her time.

First, we did a really simple exercise that you can recreate for yourself to help you figure out how you want to be more impactful and bring that into all the areas of your art business. From there we reverse engineered several months, actually, I think it was six months of LaDara's next year as  an overall marketing strategy using that idea of who she wants to be and how she wants to show up in the world to make a outlined marketing plan that's aligned with who LaDara is.

So, if that sounds like something you would love to learn to do for yourself, listen in as we get going.

Jessica Craddock: Welcome back to Intuitive Art Sales. I'm here with the vivacious LaDara McKinnon, and we have, kind of chit chatted quite a bit over the years. And so I was just thinking, how cool would it be if we got a chance to. One, catch up inside of this setting of recording a podcast, but also like, Oh, can I help you today? how can I give you something to take away to further your art practice, your business?

So let's just dive in Ladera. Tell me a little bit about what's going on. What's happening in your life? What's happening in your business? What are you thinking about?

LaDara McKinnon: Oh, I think for my business. I am in a phase of relearning my business, relearning my art practice, giving myself grace, all of that. I am going through like grieving. I lost my mom this year, I didn't really get, well, in my art practice, I really couldn't paint and all the things. So, I'm in a better space now of like exploring what I love, you know, like I love creating, I love running my business and stuff.

So I've been going to like pop ups and doing art events and stuff over the past like two months, and you have to constantly talk about your business, talk about your art and your practice and all these things and it's like, I'm talking about it, but it's kind of more of like, I'm still rediscovering right now. And it's like, I've always had a great foundation of my business. And my art had everything together. But, you know, right now I'm just exploring.

Yeah. So what are you exploring exactly? Like, what do you, what are you hoping to find? Do you know?

I think for me, I want to get back to the exploration of my art practice.

I love being intuitive and exploring different things. So, I am, as my partner says, they, they said that I, my marks are showing more. I guess I like to do, like, somewhat of, like, chaos with a little, like, more calm. Like looking art. So right now it's like my mark making is being revealed a little bit more and some things I've only painted like six canvases, but a six canvases in like a year.

So, well, almost a year.

Jessica Craddock: Yeah, well, I know that, I don't know if prolific is the right word, but in the past, you have been pretty steady with your creating. And you have a, from what I see, a very recognizable style, but it sounds like you're in that place where maybe not even up leveling it, but just taking it deeper into what you want it to be.

That's great because I have seen tons of your work, but the one that I see behind you, I'm assuming that's one of your newer ones. I'm seeing more mark making in it. Is that right? Or is that an older one?

LaDara McKinnon: It's an older one. It's about a year, a year and a half old. But it's one of my favorite paintings where I was like, I can see it.

I can see where, what I want. I see the lusciousness, the texture and the, the marks, you know, the color palette. Like I was exploring a new color palette then I was like, Ooh, it's a little like neutral, but still vibrant, which I love. Yeah.

Jessica Craddock: Yeah. Yeah. It's like all the things that you're saying are, you like the contrast. I like the neutral with the vibrant. I like the calm with the chaos and you're, You've got that kind of dichotomy going with your work, which is cool.

LaDara McKinnon: Well, I'm a Gemini.

Jessica Craddock: All right. I see you. So then the way that I understood what you just said, kind of that painting behind you is maybe the catalyst for some of this change that is happening with you reintroducing yourself to your practice. But you also said that you're wanting to kind of relearn your art business and explore that. What's happening on that front?

LaDara McKinnon: So I love, you know, teaching about art, and I love teaching by like, running the art business and stuff. And it's like this year actually did a lot more of mentorship and teaching courses with different organizations, and I was like, Oh, you know, like I've always loved it but at a bigger capacity this year, more than the actual art and which I'm fine with. And also I think I'm just trying to like, I have a strong client base. They're very supportive. So I guess for me, it's like, I'm still trying to figure out how I'm going to reintroduce myself because a lot of my stuff is about like joy and, you know, having this immersive art and like this art that emotes. Right now it's like, I was very vague, like always surface space. So, I think now it's like, I want to, with the business, dig a little bit deeper. I still have the same core values and missions to be, to do philanthropy and stuff like that. So I want to be more impactful really, because like, I love doing philanthropy work. I want to do more, but also still have a living, you know.

Jessica Craddock: Sure. Yeah. Yeah. So it's a mix of going deeper with this mentoring and teaching courses around our business as well as. catering to that base of clients who loves your work and trying to be more impactful with the work that you are making. Does that sound like a good summary?

LaDara McKinnon: Sounds good. Pretty good. I mean, I'm still figuring out, so it sounds good to me. Yeah.

Jessica Craddock: Oh, and I didn't write down philanthropy. Let's write that down. Okay.

[00:08:31] Exploring your why for creating can help you go deeper with your art.

Jessica Craddock: So one, when people are trying to go deeper with their art, I take them through a little process. And I don't think we have time to do the whole thing today, but would you be interested in exploring that with me?

LaDara McKinnon: Let's see.

Jessica Craddock: So we really start with a really annoying exercise. It's called why. So essentially what we're doing is, right now, I'm going to take you through a series of questions. And we're going to try to get to what is that kind of overarching umbrella, deeper thing that you're trying to convey with your art, and then we'll see where we go from there. We'll just start that. Why do you make art?

LaDara McKinnon: For creative expression

Jessica Craddock: and creative expression is important to you. Why?

LaDara McKinnon: Because I am a person that I have a hard time with words. And so that has always been like my base of being able to say what I want to say without having the words. Because I do deal with dyslexia and all the things. And so I try to get it all out and then come back to, like, what did I say about the words?

Jessica Craddock: So you make art for creative expression because you have a hard time with words so that you can then go back and I think what I heard you say was something along the lines of, I can, I can go deeper inside myself in a way that I maybe wouldn't have been able to dig out if I had not created that visual first.

LaDara McKinnon: but yeah, I, I believe so. Yeah.

Jessica Craddock: So then why is it important to you to understand what you're trying to say? Like, what does that accomplish?

LaDara McKinnon: It gives me like freedom. It gives me like the feeling of freedom. Like it's not locked up, and maybe someone else can relate to it. It's like, I do like to be like an example of like, you know, like a positive example for other people. And, I have so many different types of identities, so it's like, maybe someone can see their self in my art.

Jessica Craddock: So then you said it gives me freedom. So I don't feel locked up so that people can see themselves in it, and I can be a positive example for them. Can we, can we keep going? Are you open? Okay. Positive example. How? What, what do you want to be a positive example of?

Do you know?

LaDara McKinnon: I mean, I'm a black woman first. So, seeing other black women go after their dreams or children or kids to see like an abstract artist that is black. And it's very rare, even though there's so many, I know so many abstract artists that are black, but in the world, if you're not in the art world, you don't see

Jessica Craddock: Right.

You're looking for it.

LaDara McKinnon: Yeah. Because when I was in college. And I was looking for someone to look like me to do what I want to do. And it took my professor to be like, there's people out there. They may not look like you, but they're doing what you're doing and what you want to do. And like, she was very encouraging to me and my professor Alex.

And so I was like, I'm going to keep doing it and looking for people.

Jessica Craddock: I want to stop for a second, just because what you said earlier is I want to teach art. I want to teach business. I want to be a mentor. I want to teach classes. I want to do philanthropy. I want to be more impactful. And then we asked why and we dug and dug and dug and dug. And you said the last thing I heard was I wanted to find someone who looks like me, who was going after their dreams and be a positive example for them. Do you think that that's it? Or did we miss it? Do you think that's the overarching why I make art? And I know there's more to it than just that.

LaDara McKinnon: I mean, I think so.

Jessica Craddock: But if I took that away and I said, you can't have that, would it feel like I took away the soul of your work or no?

LaDara McKinnon: Yeah. I mean, I feel like if I couldn't be a positive person for someone to look up to or aiming to inspire somebody, it's like, it's kind of like, what are, what are we doing?

In a way, because it's like, for me, it's like, I grew up where my mom, she'll give the shirt off your back. So, you know, always helping people like I grew up helping her do drives and help another military families. So it's like, it's in me to try to do more work for other people. So it's like, if I couldn't give back with creation of art, stuff I've learned like just helping people, it's like, it's kind of like, what is the purpose.

Jessica Craddock: Like, you might do it anyway, but it would just be like

LaDara McKinnon: Okay, what are we doing?

Jessica Craddock: You know, I'm trying to think of a good example here. Like, um, Like, I'm trying to grow this bonsai tree. I think it's cool. I like it. There's no deeper meaning behind it. It's just a little bonsai tree. It's not really brightening my life, except that there's a plant that used to be a seed. There's nothing deeper behind it. And I feel like in art, there's always, almost always, even if you have to excavate it, they're always almost always is something there.

LaDara McKinnon: Yeah, I feel like that's why it is for commercial work too. I like doing commercial work. And it's like, you don't get to put all that in there, but you still do it. It is like doing commercial type of stuff. It does bring income, larger income than you just, your practice.

Jessica Craddock: It's almost like there can be hobbies that you love, but if you say, I'm an artist, it's usually more than just a hobby. There's something coming out of you that needs to come out.

LaDara McKinnon: Yes.

Jessica Craddock: I'm trying to be deep and existential here, but not really like I, I believe that. So if we, if our overarching message of our brand is that we want to be a positive example for people to go after their dreams, no matter what they look like, does that, does that land? And I already asked you this, but I just want to make sure one more time.

LaDara McKinnon: It does.

Jessica Craddock: Okay. That's where we start with the deeper side of things, but also, I mean, that branches out into all the areas of your, all the other areas that you mentioned, which makes sense to me because all of those other areas can have that same deeper meaning in common.

LaDara McKinnon: Yeah. I can agree.

<< COMMERCIAL BREAK >>

 Jessica Craddock: Hold up just a second because this is the perfect place for me to mention that the exercise that we just completed with Ladera is step one in learning how to find your voice. And insert it into your content so that you’re marketing really starts to sound like you, and you can really share your mission with the world, even if you don't know exactly what that is yet. We just completed step one. But in this training that I created called Find Your Voice on Instagram, we take it much further, so you can break that big message into bite-size understandable ways to help people connect with your art. And so that you no longer have to fit it all into one post. We're going to make your entire account into something that people can say, I know who they are. I know what they're about. I love their work, you know, it's perfect for so-and-so. I'm going to send it to them because that's what the power of a brand does, and I'm not talking about colors and fonts and all of that.

I'm talking about your message, your values, what your work is about, who you are as a person. And then not having to reinvent the wheel every single time you need to put out some content.

It also includes a really powerful content planner that helps you come up with hundreds of new ways to talk about your art and over 30 different ways to show one piece of art, so that no matter how fast you're creating, you never get stuck with not being able to post because you're not creating fast enough.

The other thing I love about the planner is it helps you decide what the purpose of your post is. So you can plan ahead or you can do it on the fly, but you're not just posting to check a box. It's actually helping you move the needle in your art business, very purposefully and strategically.

I'm going to get off this rant. I just wanted to make sure that you knew about it in case that was something that you were interested in and we will get back to it with LaDara.          

[00:16:33] Break the big idea for your why down into content topics to be able to discuss it with your audience.

Jessica Craddock: Normally, where I go from here next is we break your big idea down into some broader content topic ideas and then break those down into like here's what I believe that I can repeat that people can you know relate back to me so that they can really start to understand these deeper ideas behind my art, and I'm not trying to reinvent the wheel every single time. I don't know if that's the next place we need to go today

Actually, what I think I want to do, because you said I'm, I'm reintroducing myself to exploring my art business. If we were to break down all of these things that you want to do, cause it's a lot of things and they all have different strategies behind them. They can go under this overall brand, and they can all work together. But if we were going to give a focus to one or two of them, what would you want your 2024 to look like? Where do you want to invest the most time and energy?

LaDara McKinnon: I think since I have, so I won a grant from a mentor for creating. So I think it would have to be my art practice because without my art practice, I don't have my initial thing. So I need my art practice to be able to flow into these other things. It's like, I feel like brands don't contact me for like, Oh, you're, you're doing philanthropy. And it's like, they're contacting me because they love my art. They're like, how can I make this into how can I get this into my space? You know? So yeah, it would have to be the art practice and getting that together.

Jessica Craddock: I am going to just real quickly play devil's advocate here and say, if you had said a different answer, if you had said, I really want to focus on working with philanthropic groups, I really want to teach or any of the other answers, we could have done that.

But because you said, I, one, I have a mentor and two, that's where your intuition is telling you is the most important place to focus, then I agree. So as far as we're starting to deepen our style, explore that more, we really want to focus on the art practice.

If I remember correctly, this is your full time job, right?

LaDara McKinnon: It is.

Jessica Craddock: It is. So there's money to be brought in. So it can't just be about the making of the art, if that is our energy focus. It also has to be about the selling of art. So are there any particular ideas that you're wanting to explore moving forward with art, with marketing, with different ways to do things. If you don't have an answer, that's okay. But I just want to start with that big question.

LaDara McKinnon: I don't I went back to Hawaii, in May for my mom's funeral and stuff like that. And so basically, I've always had this thing about, like, you know, Where am I from? Like, people are actually like, where are you from? And I'm like, from a military family. And then I'm like, when I got to Hawaii and I landed in that airport, I felt like home. Like, the whole time I was there, I'm like, this is just where I want to be. But Hawaii is expensive. You can't just stay there. Like, my family's there, but.

Jessica Craddock: It could be home without you living there. Yeah.

LaDara McKinnon: So, I mean, like, I have a series that I want to do that is focused on that. Yeah. But I also have, like, another collection that's going to be, like it's unfolding. And it's something about, like, me being more open with my work and I just want to explore different things with it. At first I'm going to be working with, my mentor. He does, like, some type of mixed media with collage in there and like stuff. And it's like, my whole thing with art started with experimentation with all mediums. And I only do acrylic right now. I don't even do ceramics anymore. So I'm open to see where this goes. So I'm really actually excited about that. I don't know if that answers your question, but

Jessica Craddock: I think so. Yeah. So, I think very, I don't know how to explain my brain, but basically what my brain does is it takes your idea, and it starts bringing it down into an Excel chart.

So the way that I saw it, again, overarching, is that in probably Q2, meaning April, May, June, you might be at a place where you're ready to do this Hawaii series. Q1 is I'm going to create a collection of art that is based on exploration. The main idea behind it is exploring who I am, where I want to go from here, all of that.

Does that sound right so far? Or is that too big of gaps between those?

LaDara McKinnon: I'm here for it because I'm in a space everything doesn't need to have a turnaround in two months. I'm, I used to turn around in two months, so, and I have a solo show in May. So it could be.

Jessica Craddock: Nice. Yeah.

[00:24:45] Ask yourself what projects you are driven to do.

Jessica Craddock: Okay. So that fits in nicely. I really, I think your series around exploration is going to be gorgeous. I'm excited to see it. But what I'm really excited to see is the Hawaii one. Because It's been poking at you. It has this sense of home for you. It has all these memories connected to your family around it.

It's like almost an homage and you'll, you'll have a greater sense of what you want it to look like once you finish this exploratory series. I think it's a great timeline and you can display it at your solo show.

LaDara McKinnon: I will say what I keep on thinking about is when you were talking about, like, what would you pick?

Like you're saying like the, the art practice, and I keep on thinking, I'm just like, well, my philanthropy work is I feel like my work is like art with impact. So I'm just like, I've done a mural for, a nonprofit here. They want their space to be like, more uplifting and stuff like that. So I did that. And like, I still use my art practice.

Jessica Craddock: Oh, yeah.

LaDara McKinnon: But yeah, I just, it's on my mind because I'm just like, they still connect.

Jessica Craddock: So going even a little bit further, we're thinking about, okay, here's the series is, I don't even know how to say that word, collections that I want to be focusing on for the first half of the year. How does the things that I want, the person who I am come back into the marketing? So for example, you may have heard me say that there's three parts to marketing. There's getting your art seen by new people. There's nurturing the people already around you and they're selling. Right? You keep coming back to the nonprofits, the being a positive example, the wanting to be more impactful. So how can we use. And not in a yucky way, but in like a really fulfilling, beautiful way. How can we use that to help grow the art practice side of your business?

So you mentioned a mural from a nonprofit was a fun project for you. That is also a really great visibility tool. It gets you in front of more people who probably have some similarly aligned messages, may or may not, and I'm, I'm going to say this like real off the cuff here and don't take this badly, but might not like your art or might love your art. But some of those people who love your art and align with your message, they're going to become fans. And fans help spread you. So, how can we align with more of that? Are there any particular groups that you feel called to work with, support, be a part of, give your time to, or is it just a general, I just want to help?

LaDara McKinnon: Well, in the past, and this year, I've held with different types of people. I've done like military families. I connect to that. Domestic violence, I connect to that. Mental health awareness, connected to that. Basic needs being covered. Like, I've done that this whole year. These different causes that I connect with. It's not just one thing. So I think, I guess you could say it's in general. I just have to be able to really connect with it emotionally. And I'm just like, yeah.

Jessica Craddock: You have to believe in it.

LaDara McKinnon: If it moves me, yes. If it moves me, I'm doing it.

[00:28:39] Explore collaborations that are aligned with the causes you believe in.

Jessica Craddock: One thing, and I can't go through this entire thing because we're going to run out of time, but I just want to give you some starting places of how to start thinking about this so that you can start doing it for yourself.

But as far as visibility goes, I think one of your strongest places to go would be collaborations, and I love collaborations. We can collaborate with military, domestic violence, basic needs, mental health, people who want to go after their dreams, like all these different places that you are loving. So as far as that goes, you know, when I'm being my best version of my business self, I do a collaboration a month.

How does that number feel for you? Is that like, whoa, or is that like, Oh, I could totally do that.

LaDara McKinnon: That's a lot because I am, I focus on my time and my capacity. I've learned a lot about before it's, I think we, we talked a couple of years ago and it's like, I'm burnt out. That was my struggle. And I have learned about, Hey, capacity, if you can't do that,

Jessica Craddock: And that's okay. I just wanted to throw it out there and see what your reaction to that was.

LaDara McKinnon: I'd say every quarter.

Jessica Craddock: Okay. And I'm just also going to throw this out there that it doesn't have to be that you paint a whole mural for someone like that does not have to be the extent. It could be much more simple than that. Like, Hey, I'm going to promote your cause on my Instagram page and, how could we help each other? Essentially, could I hang a painting in your lobby for a while? Or could I donate one to your charity event? Or could I, you know, like thinking about how can I help them, and how can they help me? So they could be a much smaller scale. Just put that in the back of your head for later. But for now, we're going to say quarterly.

LaDara McKinnon: Well, if you say it like that, that doesn't require manual labor. I'm here for, that's why I was like, I want to be more impactful, but it's like, I don't have the capacity to do more than what I want.

Jessica Craddock: Yeah. Okay. So I'll also say that some of my collaborations are big and some of them are very small. So like today I recorded a podcast with someone who has another great podcast for artists and she's gonna do the same on my podcast. So we, we traded, that was a collaboration. Yeah. Took maybe total two hours of our time once all is said and done. Another guy I'm teaching a whole workshop with and we're going to market it, and we're going to charge like 27 bucks or something, maybe. I don't know. We're figuring that out. But like, there's this whole big amount of work that needs to go into it. But anywhere in between there is great.

If I were you, I would look for maybe two smaller ones and a bigger one in a quarter.

[00:31:56] Use the audience for the causes you believe in to increase your visibility, nurturing and sales.

Jessica Craddock: So when we're thinking about being more visible, we're doing it through causes that we believe in, that we can help, that they can help us, instead of, did my reel go viral?

And maybe your reel will go viral too, but. We don't have to put so much focus and energy on to that kind of thing. So then if we're thinking about nurturing, a lot of the work that we're doing around nurturing comes back to, who do I want to support? Let's open up a conversation. Let's add them to a list of ideas of people for later. Let's do something nice to open the door. Let's follow up with someone I did that collaboration with because I have an idea for them or because I need to ask a favor of them or whatever that is. So, if you take this kind of model for yourself, you're really going to start to be able to get into the flow of your marketing is just kind of easy because we know our goal is collaborations with people that we can support their cause that we believe in. We're feeling fulfilled, we're fulfilling our mission, and then on the side, we're also marketing our art.

So then as far as sales go, how do you want to, when do you want to sell these collections that you're creating? I know we've got the solo show coming up, so that's one thing. Are we releasing them online? Like is that the thing or is it something else?

LaDara McKinnon: We can release them online.

Jessica Craddock: I mean, you've done that before. You're looking at me like I have an idea.

LaDara McKinnon: I mean, I'm exploring Getting into like markets. I was doing like two a year. And it's like maybe I can do a market. I'm trying to like get more like I have a lot of word of mouth of my same collectors that are like telling everybody else, but it's like bringing in new, fresh collectors.

I would like to see that. Like I've been doing some popups recently, and it's like great. Like this is a great, like meeting new people, people living the art and stuff. Mm-Hmm. . I would like to test a little bit of going out in person a little bit.

Jessica Craddock: Gimme a number. Over the next six months, if you

overcapacitated, but we're staying within your limits of what is good for you, how many would that be markets wise?

LaDara McKinnon: Well, I have three plan for next year for next six months. So maybe trying to maybe add two more. My thing is like, my work is very eclectic, so having the right markets are important.

Jessica Craddock: I just want to make sure, I have to wrap up here in a minute, but I just want to make sure you're not overextending yourself, which I don't know that you are, but I'm just being mindful of it because it was something you brought up. If we're doing too small and a big collaboration every month and almost a market every single month, are we still doing okay?

LaDara McKinnon: It seems like a lot.

Jessica Craddock: It does seem kind of like a lot. I was kind of happy with the three that you said.

LaDara McKinnon: Yeah.

Jessica Craddock: Okay.

LaDara McKinnon: I do feel like markets take up a lot more time, a lot of my energy, and me like recovering from them take up way more time than actual.

Jessica Craddock: Yeah. So here's what I want you to think about and then we'll, we'll stop there. Okay. The market's the point of them is to get you in front of new people so that you can talk to them so that they can see your art and so that you can offer it for sale. Right? Okay. So we've already signed up for three.

Great. We've got those in the books. Check, check, check. The collaborations are supposed to serve the same purpose. So maybe you don't have a stall where all of your art is hanging up, but you're finding new people, you're building connections with them, and if we add in one little tweak, unless you're already doing it, we're collecting them, whether that's an email list, whether that's an Instagram, whether that's a piece of paper where you write down all the people that you'd like to make sure you invite to your solo show and to let them know when you're releasing a collection and all of that kind of stuff. If we're collecting the people as we meet them and guiding them to somewhere where they can start to see your art on a regular basis.

It's, it's accomplishing almost the same mission. Even the people that you meet at those markets, some of them are going to impulse buy stuff, right? But the majority, like two thirds of those people who are interested in buying from you, want that continued experience before they make up their mind.

LaDara McKinnon: Absolutely.

Jessica Craddock: Yeah. So just think about it like they, they serve the same, almost the same purpose as long as I'm thinking strategically about it.

So we're getting in front of lots of people. We're doing our collection release. When are we doing that? March and May?

LaDara McKinnon: Sure, yeah, that makes sense. And that gives me enough time.

Jessica Craddock: And then that release can coincide with your open show, where you can be promoting it online as well as in person. I think that sounds like a pretty solid overarching plan. I'm sure there's some details in there that we've missed that can use filling out, but If that's your guidance system, I feel like you're going to be pretty solid.

LaDara McKinnon: I think so.

Jessica Craddock: Is there anything you want to ask a follow up question on before we wrap up? Or need any more explanation or anything like that?

LaDara McKinnon: No, I think you covered everything. Especially, like, when it comes to, having the six months in advance. No, I think you did great.

Jessica Craddock: Oh, good. I used to do three months in advance. But sometimes then you get to the end of the three months and if you're not continually every month doing it, then you get to the end and you're like, okay, and now I'm starting over and you don't have any, anywhere to go from there, so kind of trying to go a little bit further.

LaDara McKinnon: I think this definitely helps with, where I am right now and seeing where I can possibly be in the next six months.

Jessica Craddock: I'm excited for you. I'll watch. And you're going to keep me updated?

LaDara McKinnon: Of course.

Jessica Craddock: Of course. Okay, so, LaDara where? LaDara. I'm sorry, I said LaDara. LaDara. My bad. I'm sorry. Where can people find you if they want to connect with you online?

LaDara McKinnon: You can find me at LaDara Fine Art on every single platform. Facebook, Instagram, LinkedIn, YouTube, TikTok, they're all the same. Mm-Hmm. . Or you could just email me at LaDara Fine Art at gmail if you have a question.

Jessica Craddock: Okay, so I'm going to narrow it down just because if you were my client, this is what I'd tell you to do.

Tell me the number one. Where should I go?

LaDara McKinnon: I would say go to Instagram. That's my number one.

Jessica Craddock: Instagram backslash LaDara Fine Art. Is that what you said?

LaDara McKinnon: Yes. Okay. LaDara Fine Art.

Jessica Craddock: And I'll put a link to it too, but just want to make sure everybody's got it.

Thank you. It was fun. I appreciate you taking the time, even though I know that you were like, well, tell me what we're going to talk about. And I'm like, I can't. And you did it anyway.

LaDara McKinnon: I appreciate the time and the opportunity to speak with you as always.

Jessica Craddock: Absolutely.

<< BUT WAIT… THAT’S NOT ALL! >>

Jessica Craddock:  Okay guys, wasn't she amazing!

LaDara’s mission and dedication to make the world more impactful are something that I so deeply want to help you do with your art business as well.  So if you're looking for shorter bite size guidance, you're going to want to sign up for my email list, and I have a free gift for you when you do.

It's called Under 10K: Real Life Content That Led to Art Sales on Instagram. And I featured 10 different artists with less than 10,000 followers with examples of content that they used to sell their art on Instagram. Yes, they actually used this content to make an art sale. And I broke down why I think it worked and how you can take that technique for yourself.

If you want it, go ahead and grab that from the link in my show notes, and we'll be in touch soon.