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In Episode 60... “How can I add structure to my process while being curious and playful?” - Tricia Caracappa

Tricia Caracappa is an abstract painter who looks to play and find pure joy and delight in her art. She has a background in representational work but says that the pendulum swings back and forth between the two, allowing them to bring new gifts to each other. Right now her focus is abstract. She is not just beginning her art career, but she knows that there's so much more ahead and is excited to go on this huge, beautiful journey.

About a year ago Tricia pivoted her business. She felt a pull to create in a local community space where she could interact with other artists and the public. At the same time, she shifted to creating art purely for herself, focusing on what made her joyful, exploring her own curiosity and playing in the studio. Throughout the process, Tricia found herself repeatedly asking herself, “How daring am I willing to be today? How curious, how playful and how lit up and ignited am I?” Through this process Tricia’s work grew and developed organically, and she loved what fell in love with the art she was creating.

Since pivoting, Tricia has experienced had the opportunity to do her first solo show at a local gallery, and she has been in total awe of the experience.  Looking to the future, she is ready to double down on her work within her community and being present at local shows and art events. She is energized by the process and wants to see where else she can go with it. Even though Tricia doesn’t really have a plan, she’s okay with that. She has become comfortable with her voice, and she is ready to introduce a bit of structure to her art practice.

Listen in as I explain to Tricia how she can add structure to her schedule and practice that will align with her goals.

Key takeaways:

  • Allowing yourself the freedom to create can make you a better artist. (00:06:10)
  • Slow down and listen to find your voice. (00:09:14)
  • Identify and focus on your goal. (00:17:07)
  • The right structure is the one that works for you now. (00:26:13)
  • When you spread yourself too thin, you can never build momentum in anything. (00:30:46)

Resources and links mentioned:

Learn more about selling your art:

  • For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco

  • Would you like to know where to spend your time in order to create consistent sales, without letting it take over your life? Awesome! Grab your free training, "The Artist's Day" here: https://theartistmarket.co/

  • For information on working with Jessica, send your questions/thoughts to  jessica@theartistmarket.co


Read the Transcript for this episode

Jessica Craddock: . Welcome back to Intuitive Art Sales. Tricia Caracappa is my beautiful guest today. She is an abstract painter who looks to play and find pure joy and delight in her art. She does have a background in representational work. Sometimes that pendulum swings back and forth, and they bring new gifts to each other. But right now her focus is on the abstract. She's not just beginning, but she knows that there is so much more ahead. She's excited to go on this huge, beautiful journey and see where everything takes her, which I love.

Hi Tricia.

Tricia Caracappa: Hello, Jessica.

Jessica Craddock: I'm so glad you're here. I was super pushy about it. I was like, Hey, Tricia, you wanna be on my podcast? And she was like yeah, let's do that someday. And I'm like, how about Tuesday at two 30? And she said, yes.

Tricia Caracappa: Feet to the fire.

Jessica Craddock: You have been doing an amazing job of sending me updates on Instagram, direct message platform about all the things that you've been up to, and I love that. But I missed seeing your face and really getting to chat face-to-face. So I thought that this could be a great way for us to do that and catch up and see what can I give you to take away for the next little leg of this big, beautiful journey. Sound good?

Tricia Caracappa: I mean, I think this is, I always love giving you updates because I feel like you are a pivotal part of my early stage of entering this big world of art business. and I just feel such gratitude for all of those stages and those little, areas of growth. So I wanna come back and share that.

Jessica Craddock: Please do. Please always feel like you should update me, because I wanna know all the things.

Tricia Caracappa: That's right.

Jessica Craddock: so I know a little bit about what's been going on, but would you like to. Beyond not just beginning, but so much more ahead, give us a little bit of kind of what's been happening in your art life.

Tricia Caracappa: Yeah, I mean, I'm gonna say, I'm gonna rewind probably a year. How's that?

Jessica Craddock: Great.

Tricia Caracappa: I think, I think that is where I began to pivot and I felt this pull into stepping outside of my home studio and entering a studio that was outside of my home, filled with community, other artists. And I really started to, to open myself up to the local community that I had. And, through that, I also then began kind of as I was opening up to the local community and becoming more a part of creating where people were walking through the studio, where everyone was seeing it, where questions were being asked and, and just feeling that freedom.

I also, at the same time, really started to create purely for me, what made me joyful. And I looked at my time in the studio as being pure curiosity and play and just absolute joy and delight. What I was creating was I didn't always know. I did not know. I was putting stuff down. I was going home at night, I was coming back, and I was responding to things in the canvas. And I was seeing a development and a growth, and I was absolutely loving what I was creating without a thought at all about, oh my goodness, where am I selling this, right?

What am I doing with this? And then an opportunity came up where now I'm into 10 days of my very first solo show at a gallery. And it's up through another three weeks about that. It has been absolutely amazing, and I am, I am just absorbing it all. Right. Throughout that process too, there was always a question that came up in my mind, which was like how daring am I willing to allow my life to be today? Right? How curious, how playful, how lit up and ignited, right? That question because it was always me and whether I felt like I might, I wanted to take that resistance off and I just wanted to lean into all of that. And so at the same time, right now, my studio's a little empty because everything's out.

But I am leaning into how willing am my, like how, how receiving like with all of this, just sitting in it and, and feeling all of your, and seeing all of your art in one space that's designed to celebrate art is pretty amazing. ,

Jessica Craddock: Yeah, it's.

Tricia Caracappa: And special. So I'm, you know, you don't get many firsts in your life, and so I felt like this was a good one to kind of lock in. So I'm very excited about that.

Jessica Craddock: I'm so proud you. I've seen pictures of the show and you've got all these huge, beautiful artworks just covering like every little corner, and it's amazing.

Tricia Caracappa: Yeah. I think, by the way, I think there's like over 30 pieces.

Jessica Craddock: Wow.

Tricia Caracappa: I know it's big.

[00:05:39] Allowing yourself the freedom to just create can make you a better artist.x

Jessica Craddock: Would you say in the past year that releasing what your artwork had to do made you a better creator? And by better, I don't mean necessarily that the artwork got better, but that you were more consistent and motivated to actually do the practice of making the work.

Tricia Caracappa: I love that you just used the word practice. Because I think too often we use the word art business and, it's a practice, right? I don't think the term practice is only reserved for lawyers and doctors. I think practice is the dedication, the devotion, really. Right? Having that love and that desire to go in and take time. And the one thing, yes, I do think it made me a better artist because it made me find an easeful and sustainable practice. Because you can't, when you're commuting to a place, I can't be away from my family for that long. Right? I want to be home too, and so I had to find that balance. And at the same time, I really, really enjoyed, listening to myself.

So there were times where I was lit up and the time at the studio, like it just flew, or it stood still. It felt like it was hyperspace, and then all of a sudden. That light was just quiet. I don't wanna say it's off, right, but it's just quiet. And I'm like, okay, time to pack up. And that listening, the more I listened to the myself, my body, and when it had that urge to create, and when it was I'm finished. I've poured everything I can into this and I'm finished. The more sustainable my practice became, the more that light lit up quicker. And I was able to, I mean, burnout's a big part of being an artist, right? And I think, I think I'm able, I'm more prepared. Doesn't mean I'm never gonna go through that, but, I'm more prepared now because I'm tuned into listening to myself and, and learning like a lot about who I am.

I also will say I've, I think you, you picked up on this, I said this a while back, learning to you know, everyone tells you find your voice. You have to find your voice. And I think that can be very frustrating because you're like, God, where is it? Like, am I looking for it? Did I ever have it? And I think it's, it's just being quiet and hearing your voice cause it's inside of us. I was able to teach myself to really do that too.

Jessica Craddock: When you said that, it was so good that I wrote it down and I was like, Hey Tricia, I want to quote you on this. I'm trying to pull it up right now. So you said, everybody keeps saying to artists, you have to find your voice. I think that's a bunch of crap. We just need to listen to slow down and listen. We've clouded it up so much, but it's already there.

[00:08:43] Slow down and listen to find your voice.

Tricia Caracappa: Yeah, I do. I think we try to, like, you know, growing up you know, whether you're trying to fit in or whether you're trying to you know, at some point when you're really, really little and you're creating, you're in your world. You don't have an awareness of what the kid next to you is creating maybe, and then all of a sudden you do. And then all of a sudden I think we start naturally covering up our voices, right? And thinking, okay, how can I maybe do this differently or more like this other person, and that happens year after year, to us, and then all of a sudden you find yourself at whatever age and you're like, what am I trying to say?

Jessica Craddock: I think both art and marketing are the process of. Stopping to listen and starting to uncover the voice, the thing that's already inside of you. And so often we're trying to imitate everyone else instead of really digging. It's a little bit uncomfortable, right? One, to go looking for it. Well, be quiet and listen, whatever you relate to. But then putting it out there as well, like

Tricia Caracappa: And not judging it.

Jessica Craddock: And not judging it. Yeah,

Tricia Caracappa: That's the tough part. Because then you can put it out there and then you can be like. Oh, goodness me. Like, what did I just say? That happens plenty of times.

Jessica Craddock: Oh yeah. Sometimes when I write an email or a social post, I know I need to just not go back and check that ever again. But I need to put it out there. I'm just not gonna look at it. I don't wanna know what people had to say about it. I just know that I needed to say it. So it's okay.

Tricia Caracappa: And I bet those are the ones that get the most positivity.

Jessica Craddock: It is. Because eventually I say never, but I don't look at it for a day or two. But eventually I do go back and look and those are always the ones that I'll get messages about or that get the best algorithm spots or whatever that is.

Okay. Things are moving in your words. And when you said that, I thought you meant you were actually moving homes, but no, we're, we are moving in our art business. We're not at the beginning anymore. We're on our way. Do we have any sort of vision or intuition or desire of where we wanna go next?

Tricia Caracappa: Great question. I think I'll say this on a couple different levels, right? So one level is creatively as I was nearing the end of, this deadline right to frame and hang and say, I'm finished with this collection. It's ready. most recent one, my brain was firing with all these new ideas.

And I was like, whoa, whoa, whoa, whoa. Slow down, slow down. Patience. We have time , we have time. Just not right now. We need to finish this and then we've gotta put it. So I am kind of at that moment right now where I am trying to take it all in and let my creative kind juices take their time. And the the ones I'm most excited about will come back to me.

And so I do feel like I've still got more. And I'm really excited with that. And then I also don't really want to, I don't wanna look at this as a finish line. I mean, I think defining, like early on, and I think it was with you a long time ago. We talked about what does success mean to you? Right? And it never, ever was numbers of paintings sold or numbers of paintings. It was, it was a feeling, it was an ease. It was like this, living with this and being able to create and have this ability to be prolific and make as much art as I possibly can and have that trust that it's going to be received on the other end, right?

Because people are gonna feel that same thing and want that same thing, that joy, that I poured into it. So it's holding onto that and thinking this is just, it's a bookmark, right? It's a little bookmark for me to put in for a milestone that I've achieved. And now what next? Right? So, I do still wanna kind of continue and try to bring the element that I'm achieving through the gallery to my website.

I wanna continue and double down on like the work that I'm doing in my community and being present to local shows, shows local community arts events. and just continuing. Like, honestly, I would love to do more and more of this because I found, I tried the, the collection launches and I would get tired at the, you know, I hit the publish button, and I was all exhausted. I don't have that this time. Like I feel like I still have that energy right now and it's continuing. And so if this is working for me, I would like, I feel like I wanna see where else I can go with it, but I haven't figured it out. I'm also, I should say I haven't figured it out period. And I'm also okay in not having a plan.

Jessica Craddock: Ooh, I kind of really like it. That's not always the advice I would give, but I think that you have enough background in I know how to make a plan. But at this point I'm releasing it, and I'm really allowing my experiences and my trust in myself to guide where I'm going. Really leaning into the, I don't know if all of the people listening will know this term, but the, the feminine rather than the masculine side of things.

Tricia Caracappa: Oh, I'm all with you there except I have to be careful because I can go too far in that direction. So this comes from, I'm actually at that point where I'm bringing both in. So I'll, in case not everybody's aware of that terminology. I came from a corporate background. Right. I had, I did that for a number of years. Where structure was everything. Right? You showed up at the office at a certain time. You had meetings, you were scheduled, everything about it. There was molds. When I left there, it, I felt like, and I was building this creative business, it felt so uncomfortable to have anybody would talk to me about time blocking.

It was like, I was allergic to the, to the fabric that I was wearing. And I wanted no part of time blocking. I wanted no part of planning. I needed, I needed to completely break away from that. And then I needed to get comfortable in that, right? Because it was uncomfortable to be that way, yet I knew I needed that. There's only so much you can do that way before you realize it's not helping you, and you need the practice. You need the structure a little bit. But where I'm at right now, and this is why I am saying I'm okay without having a plan, it's because it's my plan. It's my structure. So we talked about the feminine and the masculine, right?

Where the feminine is, like the liquid inside this, this mug. And the masculine is the mug, right? Well, maybe today I'm drinking outta this shape mug, and tomorrow it's gonna be some weirdly shaped thing, right? So I get to dedicate and just decide what my structure is. But I realize now, like I can set the structure for myself and I can come up with the plan, and I can burn the plan if I wanna burn the plan. Right? And that's the part that I feel the freedom with. And I'm just getting into that piece. It's, I've not mastered it yet.

[00:16:35] Identify and focus on your goal.

Jessica Craddock: So I think what I'm hearing. Is I want to have a, I'm gonna use the wrong word here, but I wanna structure a goal to reach where the goal and the structure is I want to feel excited. I want to be present in my local community. So it's, it's like these big, overarching ideas and feelings, and those are the things that we're going toward. That's the end goal. But in the middle here, in this, in-between space, that perfect balance of I'm just gonna let myself be and feel and marinate and soak in all of this goodness that I've got and that will feed what is the structure that I am putting myself in for right now, such as, well today. I think I need to apply for more local shows because that's something makes me feel good and I wanna do more of that where you aren't just living in the, the being side, but you're really balancing living between the two sides, the being and the doing. And letting the being feed the doing and the doing feed the being and this beautiful, I wrote down kinda like that recycling symbol where it just goes round and round and round and round.

Tricia Caracappa: Yeah, it's sustainable. This isn't to say that I don't have my, power planning of what are the three things I wanna do this week that are gonna move the needle in my business. Right? That's still there. I'm still thinking about that stuff, but now I realize I can structure it in a way that fits me. Right. And I don't freak out if one week it doesn't happen. Right. I still I, I feel like I can set my plan. I'm in a better place for setting those lofty goals. And the lofty goal, by the way, I really wanted to live, create, and sell with an ease and an abundance and a freedom. And one that translates into how I live and inspires others to do the same.

So whether that's through my artwork or just showing up every day in the studio, or, you know, getting to the point where somebody falls in love with a painting and hangs it on their wall because they find and they see the joy that sits in that. Those are all different methods within it, but that was my big lofty goal. It was to have that ease and that delight and that freedom in my life and in my business. So, I think if I could accomplish that

Jessica Craddock: Wait, can we rewind because I, I heard your affirmation in there and I want you to say it again.

Tricia Caracappa: , It's how I start my journals every day. Or, and then I stopped doing it because I had to trust that I remembered it. And so

Jessica Craddock: Well, you just said it like you remembered it well, but also still write it down every day because that sets the tone for the day.

Tricia Caracappa: It does, it does. So it was to live, create, and sell with abundance and ease and freedom and joy and to live my life that way and to hopefully inspire others to do the same.

Jessica Craddock: That's the goal.

Tricia Caracappa: Yeah.

Jessica Craddock: There is no other goal. That is the goal.

 A lot of times we think about goals as something that we have to go out and strive and reach for, but the way that you just structured your goal was around your dream life. And my dream life is something that you can do right now and tomorrow and the next day, and it's staying. I. on track with making sure that every moment that you are living meets that goal. And if you do that, you're just going to be successful.

Tricia Caracappa: I think there's so much to this life and listen, we don't know how much time we have ahead of us for creating, right? It may be decades, it may not be. But to, to really, to feel it and live it every day and have that joy is, is a big part of, I think why we do it as artists,

Jessica Craddock: Okay, so we've been talking for a minute here and I really want to, I would like to find a way to give you some next steps that are in alignment with the way that you are wanting to show up and set goals and make sure that you are in that space that is feeding your soul and that you are helping inspire others with as well. So if there were one thing I could help you with, would you know to ask for?

Tricia Caracappa: Yes.

Jessica Craddock: Okay, go.

Tricia Caracappa: So I mentioned to you, I'm at that stage where . just beginning to not feel, repelled by structure.

Jessica Craddock: Mm-Hmm.

Tricia Caracappa: Right. I feel like I've, I've recovered and I am now looking to gently and easefully integrate that into my week. Finding joy in that as well. Right? Because I wanna love that process just as much as the creation process without having, I think too much structure where I go quickly back. So it's kind of an easing into it. How would you suggest that I begin to introduce that masculine side, as we should say, the structure to my play and curiosity and really building this business?

Jessica Craddock: My brain just went two different directions. Which way shall go? Both. Okay.

Tricia Caracappa: No, you can pick

Jessica Craddock: Well, let's see if I remember both by the time I get to the end of the first one.

Tricia Caracappa: You're like me.

Jessica Craddock: So you had mentioned that you have been setting like three goals a week for, or three tasks per week.

Tricia Caracappa: Mm-Hmm.

[00:25:41] The right structure is the one that works for you now.

Jessica Craddock: The past three weeks I've been doing the same instead of, and Hmm, back up. You mentioned in the intro here. You pendulum between representational and abstract, and by going one way, it brings new gifts to the other one. I'm the same way with my structures, so I will pick a structure. I will stay there for a while and then I will pendulum back to a different structure or one that I, one that I've used before, usually. Every once in a while a new one pops up and I just go back and forth between them.

So many times we think we have to have a set, this is exactly how it has to go, this is the way. But there's no one way that works. It's whatever's working for you at the moment. So right now I have pendulum from three things every day or four things every day to weekly. So instead of breaking it down into the littlest things I can do every day, I have been saying these are the things that are gonna move the needle the most for me.

So in that realm, what you could do is when you are naming your tasks, name one, and this is not advice I've ever given before. I'm making it up off the top of my head, but one thing that is going to help you be present in your local community. One thing that allows you to be in the space of just being present with yourself and receiving and letting the ideas marinate and what's a way that I can make sure I am doing that every week? And then the third thing might be a project. So what's one project that I know will help me, that I've really been feeling called to do recently? What's a project that's inspiring me, such as you said bringing the elements of these local shows into my website. So maybe I want to be working on my website a little bit. So if we're thinking about our three tasks. We're keeping them in alignment with our big goal. Say your affirmation again. Let's make sure we did that right.

Tricia Caracappa: Well, my affirmation is to live, create, and sell with abundance and ease and freedom and joy to inspire each other to live in the same way. You asked me to say it four times. I'm gonna say it different four times.

Jessica Craddock: That's okay. It, it doesn't have to be the exact same words. It's the idea.

Tricia Caracappa: No, because if it is the same words, then it doesn't have, it doesn't resonate deep for me. Right? It's, it's like I'm just a robot repeating it.

Jessica Craddock: Right.

Tricia Caracappa: So I think you hit it. I think you did. I think it depends on, like what three things are gonna, and you were the one that actually taught me this, what three things are going to be steps to get towards that lofty goal. Yeah, I think you did hit it.

Jessica Craddock: Can we add one?

Since we worked together, it became four. And the fourth one is something that fills your cup. So maybe that's the same thing as the just being and marinating and receiving, but maybe it's not. Kind of like the idea of in The Artist's Way where there's a artist date every week. Something that can just get your creative juices flowing and inspire you and be something fun and joyful that you wouldn't normally pursue. But that your fourth thing to name.

Tricia Caracappa: Yep.

Jessica Craddock: I really would like to make sure that you do that. We just said something really simple, like, people wanna make marketing plans hard and complicated and they can be, but they don't have to be. And so what you described of what you want, we just made a marketing plan to suit

Tricia Caracappa: Yeah. I mean, to say it's easeful doesn't mean it's easy.

Jessica Craddock: No.

Tricia Caracappa: Right. It just means that it fits for me.

Jessica Craddock: I, I don't know why this just popped up in my head, but I used to live in Oklahoma City and I was pretty involved in the artist community there. And I know so many people who made a living by being an Oklahoma City artist.

[00:30:14] When you spread yourself too thin, you can never build momentum in anything.

Jessica Craddock: Yes, we could like make this whole plan where, how can we go global and create passive income and do all of these things? But what you told me was. For now at least. I really am soaking up and loving being a part of my local community and showing there and contributing to there and building my relationships there.

I think that can be enough, like instead of going wider. A lot of times the answer can instead be just to go deeper. Like, how can I cement this even more? How can I get to know even more people? How can I show my artwork even more? I think that deeper instead of wider idea. Is really valuable for organic growth because when we spread ourselves really thin, trying to be all the places, we never get a ton of momentum in any of them. But if Connecticut, Tricia, becomes the most famous artist in your town. Which maybe you will, maybe you won't. But if you're putting all of the eggs in that basket, I can't see it not succeeding.

Tricia Caracappa: Yeah, and I, it's not like I'm putting blinders on to everywhere else. It's just that, I think it's better to focus on something than everything,  I enjoy responding and making connections. with people where especially I think, listen, we were locked up for so long, , especially now that we can get out and we can do this stuff, I do feel like it's, it's really a, it can be a very beautiful business.

Jessica Craddock: So that's not to say that that's never gonna change, right? Like, if I decide I wanna be here, and I really wanna grow this, then I can't do something else later or change my mind in five minutes, or five hours or five years. But I think that's such a good marketing plan for you. It fills your energy, it makes you feel abundant, and freedom and joy and of the ease.

Tricia Caracappa: Great.

Jessica Craddock: Absolutely. And I mean, maybe there's gonna be a place that I, would love to visit over and over again and I can do the same thing there. Yeah.

Tricia Caracappa: You know, it's not like it's, it isn't repeatable. It's just it feels good right now. And just in the exact same way I approach when I walk into the studio and I'm creating when that, like light just starts to get a little more quiet. You look for what else you wanna do. You know, how else you wanna market, how else you wanna show up. I mean, I think creativity is part of our business as much as it is part of our, what we're creating, right, our art.

Jessica Craddock: Yes. A hundred percent.

Nope. But it is for you, and it took you a little bit to get to that. That is what's really lighting you up right now. And that's okay. Sometimes you have to explore a lot of things to find that out, such as I'm gonna try to do a couple collection releases and that just makes me really tired and I don't wanna do that right now. I love doing this. It's working well for me. Let's go.

So your marketing plan, let's recap, was to name four things a week. One was a way to be more present in your community. One was a way to be in the, the being, the doing the receiving energy. What can you do to do that? One was to be more joyful and find an activity or a place that you would like to go and visit and participate in whatever that thing happens to be that week. And then the last thing was, what's the project that's calling to me right now? And giving yourself some space to work on it, not necessarily even to finish it. It might be a project that takes three months, but what's the thing that your body is telling you will move the needle that you wanna do?

Tricia Caracappa: Love it.

Jessica Craddock: So can we, before we wrap up, say, let's pretend today is Monday. It's not, but let's pretend it is. And it's the beginning of a new week.

Tricia Caracappa: Yes,

Jessica Craddock: And I know that you are in show mode right now, but if we were to say, let's name four things, what would they be? 

Tricia Caracappa: So one is to bring the local show a little bit outside to, you know, to share that more on my website.

Jessica Craddock: Okay. How.

Tricia Caracappa: To have the images there beside the emails to, reach out to my mailing list, have my website updated.

Jessica Craddock: Is it having things available for sale? Is it a blog post? Is it, what mean exactly by bringing it to your website?

Tricia Caracappa: I mean, it's, for sale through the, through the gallery. But still to have to have it available where it's, can be seen in more than one place, so that's part of it. And then, I think the holidays are coming up.

Jessica Craddock: Mm-Hmm.

Tricia Caracappa: So I'd like to, I feel inspired to bring a little bit of holiday joy and the sense of gifting and things like that. And so offering that piece of it leaning into, how to start to be a collector, right, for people. Which is something that I offer today, but I'd like to have a little bit more, be out there with that a bit more. And then joyful stuff. Gosh, I just went and saw a museum today, so there's so many places to go to see. It's autumn right now, so I mean, to just go out on hikes and to really absorb all of that, um, and to play, really. As I get into the holidays, it's really leaning into family, filling your cup up with that, and just being present, and seeing what that inspires too, right? Being creative and playful with all of with all that.

Jessica Craddock: So if we were putting those in those buckets, just to make sure we're checking boxes and it's your plan, you can change it as you want. But because we just made a plan, let's see if we nailed it. Okay. So, bringing the show from inside of the gallery walls onto your website or your content, or your emails, all of those things, would you say that that is more of a project or the being present in the local community bucket?

Tricia Caracappa: I think that's probably more the project, the local community bucket is, say the local holiday markets that are out, that kind of thing.

Jessica Craddock: Holiday markets. Do you have some of those lined up?

Tricia Caracappa: Yes.

Jessica Craddock: Okay. So just working on those. Great.

Tricia Caracappa: Yep.

Jessica Craddock: Then hiking...

Tricia Caracappa: Yeah, that fills my cup. And I can't remember what the third one was, the fourth one.

Jessica Craddock: The fourth one was what is the, the feminine side of things like the, the being and the absorbing and the, I think you said being present with my family.

Tricia Caracappa: Yeah, that's part probably a big part of it, and getting back to creating, right. At some point that's gonna translate there.

Jessica Craddock: I love that that goes into that bucket, the creating. 'cause sometimes that feels like it can go to the other side where it's the have to, but for you it's the I need to be there side. So we'll call that the feminine bucket. You nailed it.

So that if, if this were Monday, this is your plan for the week, I'm gonna work on taking some pictures, maybe putting them on my website creating some stuff for the holiday markets coming up. I'm gonna go on a hike and I'm going to purposefully be present with my family. Maybe even getting more specific about that in your own time, but like, how am I being present with my family? So that it actually happens. I don't know if that's necessary for you or not. It might just be reminding yourself that every day, be present, be present, be present, and also creating in that space. How does that feel for a marketing plan?

Tricia Caracappa: That feels fantastic. Easeful and Free.

Jessica Craddock: I know, right? And it checks the boxes. I mean, we're getting ourselves out there. We're still, I, I hate to put this label on it because it sounds kind of turn offy, but we're still creating content. We are making the art. We're putting ourselves in spaces where we can get to know people, build relationships, nurture like we're doing all the things, filling our own cup. So really you got the same marketing plan as everybody else. We just put a different bow on it.

Tricia Caracappa: Yeah, I know. Listen, sometimes, you've gotta do that, right? To make it appealing for you.

Jessica Craddock: Of course. If you gotta do do it. 

All right, Tricia, it was lovely chatting with you.

Tricia Caracappa: It was, and my AirPods did not give out!

Jessica Craddock: Yes, score. So you've got one more minute before they can give out. You have to tell people where to go to find you. Where would you like them to go?

Tricia Caracappa: Yeah. So, my Instagram handle is Tricia Caracappa Art, and my website is Tricia Caracappa com.

Jessica Craddock: Spell Tricia Caracappa, please.

Tricia Caracappa: T-R-I-C-I-A. C-A-R-A-C-A-P-P-A.

Jessica Craddock: Perfect. Look at you. You know how to spell your name. Yay.

Tricia Caracappa: I know.

Jessica Craddock: You win. You get a gold star for today.

Tricia Caracappa: It was lovely.

Jessica Craddock: Thank you and for letting me pressure you.

Tricia Caracappa: Thank you!

Jessica Craddock: Okay.

Tricia Caracappa: Okay.

Jessica Craddock: I am gonna say goodbye because I don't know how to do that with you.

Tricia Caracappa: Not until my next little voice message I leave you.

Jessica Craddock: Send me a voice message soon. How about that?

Tricia Caracappa: Got it. Bye.


More about Intuitive Art Sales

This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work life balance.

Most of my episodes are full of interviews with your peers. In these and all episodes moving forward, I explore what each artist wants and give them the next steps to get there. You can take their struggles and their challenges and learn how to navigate your own and create actionable steps towards creating more art sales, more consistently at higher prices than you've ever sold before.

Just a note to our long-time listeners: We're doing away with our "Seasons", but you can still find this designation abbreviated at the end of the show titles for Seasons 1 & 2. From now on episodes will be numbered chronologically at the end of the title as well as in the episode description.

You can find all the episodes here.

About the Author

Jessica Craddock

I mentor intuitive visual artists who are sick of one-size-fits all formulas sell more work, more consistently, at higher prices — with better work/life balance. My clients regularly make 3x more in art sales within a year.

Using my signature Consistent Income method, we’ll push you over the precipice of some really amazing growth so you can become the creator of your next chapter.

My secret sauce is that we focus on not just the "doing", but also the "being". Affirmations, trusting yourself, knowing when to go slow and when to go fast, practicing getting out of your comfort zone and making room for the feelings that go with that... all this is equally as important as the action steps.

For once, you'll be ahead of the game and understand what's right for you.

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