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4 Reasons you might not be ready for an art selling coach

By Jessica Craddock

Sep 10

I think my husband secretly wishes I would quit The Artist Market Co. sometimes.

He'll walk in the kitchen to chat me up (he's the talker in the relationship), but I don't always hear what he's saying because I'm already lost in thought...

  • "How can I teach them to reframe their beliefs so they don't feel like their own worst enemy?"
  • "How do I explain why their content isn't helping me feel connected to their art?"
  • "What should I say in this video to help them be deeply motivated to push past their comfort zone this week?"

I love my self-created job so much - because I help people. When I see artists realize they're not thinking too big, my heart bursts every time.

Yes, I teach marketing to artists, but it's waaay more than that.

The "how to do it" is what everyone wants, but it only gets you so far.

I teach the "how", but I also teach self-belief, confidence, and momentum.

That's why I love teaching workshops live, like I often do with my clients.

As you learn the "how", I can see what's bubbling up under the surface that needs addressing before you'll go forth to take action like a whole, connected, radiant human.


And... I can't guarantee results.

("Did she just say that?!"

Yep. Working with me is a 50/50 partnership. I'll show up 150%. I'll even help you show up. But ultimately, taking the actions needed to get the results has to be done by you.)

What I can do is give you the light posts for your path. I'll be there for you through all the ups and downs, helping you tweak the strategy as we go to make it your own version.

But it's up to you to hold up your end.

Almost every artist I've personally worked with has at least tripled their income. Some have increased their income by as much as 25-50x.

If you're not sure you're ready to hire someone to help you, you're probably telling yourself it's because your focus is somewhere else now, you've already spent your education budget for the year, or you're too busy.

While I fully believe these reasons are genuine, there tends to be something underneath it like...

1. I'm not sure I've found the program that's right for me.

There are so many options out there! All you have to do is find the one you resonate most with. 

Usually the artists who say "I want to work with you, Jessica" but haven't signed up to do so yet, are feeling one of these:

  • You're not entirely confident in your art yet.
  • Taking charge of making your art business successful is not a top priority for you now.
  • You wouldn't enjoy spending more time with real people (online or off). You just want to grow your following while you keep to yourself.

If that's the case, there are other coaches and programs that may be a better fit for where you are now! I'm happy to make a recommendation if you tell me what you're looking for and I know someone who fits the bill!

2. I think selling art will work for other people, but probably not me.

The real problem here is a lack of confidence in your ability to create the life you want.

Maybe you haven't seen results from other programs you've tried?

Ask yourself - is that true? Did I truly not get anything from that? Or was it that I expected the moon and only got to the stars, or the top of the trees?

To create belief in yourself, you have to embrace and honor every accomplishment. Growth comes in stages, and you can't get to the next step until you recognize how far you've come.

3. I don't know if I resonate with you as a teacher/mentor.

Ready for some unsolicited advice? Great.

Only work with people you want to be like... because they're going to rub off on you!

If my energy doesn't resonate with you, I won't be an excellent match to get you results. Don't worry, plenty of other people teach art sales!


In case you don't know me that well - here's a few things you should know:

  • I'm super ambitious, and I don't apologize for it.
  • Inspiration is key to my life, but I'm also the daughter of an engineer, so my brain's logistical side likes to think about how things work and break them into steps.
  • I believe business is a self-development journey, and that's my favorite part.
  • I lean on tools like journaling, meditation, affirmations, and energy cycles to help me teach (and grow myself!)

(If you're turned off by any of these statements, this blog may not be for you. No hard feelings!)

4. "I'm skeptical."

You don't know how you feel about creating connections to sell art, or if I can help you reach your next milestone, or you're not sold that earning money with your art is possible.

But somehow, you found yourself reading this, so I think deep down there's at least a desire to believe. Some people listen in for years before they're interested in going deeper with me.

If that's you, you're welcome to just hang out for a while.


Ok, now that I've told you all of the reasons why you might not want to hang around anymore... are you still here?

Hmm. Interesting.

I think there might be something here.

So now, you have some options:

  • Find out more about working with me HERE.
  • Sign up for my email list below to learn more.
  • Go back out into the world and keep looking.

So, which action are you going to take??

Take a second. Breathe. Pick one.

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Do the work & create your luck,

About the Author

I'm a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. My unique approach enables artists to create a signature brand around their art and work smarter so they can sell more & spend their days creating beautiful things. My clients have doubled their social media following, raised their prices, and sold 3x more art within a matter of months.

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