Wish you had more willpower to promote your art?

Being consistent about selling your art isn’t just about finding the energy. It’s about shifting your mindset to embrace a deeper motivation for sharing your creativity with the world.

If that sounds like a tall order, don’t worry—in this post, I’ll walk you through an exercise that can transform the way you think about selling and promoting your art. Instead of struggling with willpower, you’ll find yourself saying, “I can’t imagine not sharing my art with as many people as possible.”

I shared this approach with a client who hadn’t posted anything in months. Within days, she created three Reels that collectively reached over 70,000 people. The change was incredible.

If you’re ready to change the way you think about selling your art, start by watching the video for an in-depth explanation—or keep reading for a step-by-step guide to get started right away.

Step 1: Find Your Motivation

Most artists look for motivation in monetary goals (“I want to make X dollars per month”) or in validation that their art is good. While these are valid desires, they aren’t enough to sustain long-term consistency.

Instead, let’s tap into a deeper kind of motivation—one rooted in who you are at your best. Imagine yourself as your highest, most ideal self. Maybe you see this version of you as a shining beacon of hope, a source of inspiration, or a visionary creator. What defines this version of you? Why are they special?

You might feel hesitant to embrace this vision. That’s okay. This exercise is for you alone.

Step 2: See Your Art Through the Lens of Your Most Inspired Self

Now, think of every piece of art you create as a reflection of your best self—inspired, channeled, and brought to life through your creativity. Even those pieces that surprise you (“Where did that come from?”) are expressions of this version of you.

Each artwork becomes an extension of your highest self, holding a piece of that vision. It’s not just a product—it’s a living, breathing testament to who you are at your core.

Step 3: Reframe Your Relationship with Your Art to Help You Overcome Any Fear

To take action on this step, start by reframing your mindset about your relationship with your art. Write down the qualities of your highest self—the inspiration behind your creations—and remind yourself that your art, while born from you, exists independently. Create a ritual for releasing your work into the world: for example, say to yourself, "This piece has its own journey, and my role is to help it begin."

Next, focus on your role as a matchmaker. Think about where your art is most likely to find its audience and make a plan to share it in those spaces. Whether it’s through social media, an art fair, or a gallery, remind yourself that your job is to facilitate this connection, not to judge the outcome.

Here’s the truth: when we struggle with consistency, it’s often because we’re scared. We attach our personal value to how our art is received—whether it’s through likes, sales, or recognition. But your art is not you. It’s a part of you, born from your best self, but it also stands on its own.

Your job is to help your art find its rightful place. Think of it as a matchmaker between your art and those who will benefit most from owning it. Someone out there needs the qualities your art embodies—qualities they’re searching for in their own lives.

Step 4: Advocate for Your Art

When you see your art as something greater than yourself, advocating for it becomes natural. You’re not just selling; you’re helping your art find its home and fulfill its purpose.

To put this into practice, start by asking yourself: What makes my art special, and who would benefit from having it in their lives? Write down your thoughts, focusing on the qualities your art embodies and how it might resonate with others.

Next, create a simple action plan to share your work:

This perspective shift can motivate you to:

And here’s the practical payoff: when you value your art this much, your chances of selling it skyrocket. People are drawn to the passion and intention behind your work.

Selling More Art Means Growing as a Person

Selling art isn’t just a business strategy; it’s a personal growth journey. As you grow, your ability to share and promote your work authentically will expand.

If you’re unsure about how to connect with this vision of your best self, I’ve got you covered. Check out this video on defining your art brand message. It will help you clarify what you want to share with the world and how to present your work in a way that feels true to you.