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What’s in your tool belt?

By Jessica Craddock

Jun 21

Sometimes having an art business can feel a little overwhelming, right? It feels like there are still 1483+ skills you need to master for you'll be able to 'make it'.

While you may not know everything, I guarantee you have a lot more in your tool belt than you realize.

Try something. Take out a sheet of paper or a note-taking app and write down all the things you are good at or know a lot about.

It might look something like this...

  1. Using Squarespace
  2. Budgeting
  3. Growing petunias
  4. Raising your toddler
  5. Editing videos on your phone
  6. Keeping up with friends from long ago
  7. Creating art consistently
  8. ...and so forth

Now, try to reimagine the items on your list to create new ways to propel your business forward.

For instance,

  • Think about techniques you use to explain new concepts to your toddler, then explain your art series in the same simple, creative terms
  • You budget your bills, but do you you remember to budget for the new pencils you need or the web service (like email marketing) that will really make a difference for you?
  • If you like playing around with videos, do you use them to create art promotions? It could be very simple, like an instagram story, or elaborate like a sales video.

Business is all about thinking creatively. While you may not realize this is something you are good at, if you are an artist it IS in your skillset. You may have to teach yourself to recognize and use it, but its there.

Try this exercise, then let me know...

What are some things you are good at and how could you (or how do you) use them to help grow your art business?

XO Jessica

About the Author

I'm a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. My unique approach enables artists to create a signature brand around their art and work smarter so they can sell more & spend their days creating beautiful things. My clients have doubled their social media following, raised their prices, and sold 3x more art within a matter of months.

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