You want to expand your reach and broaden your audience in a way that really, truly works. You want it to not only work, but work for you. In your perfect world, marketing would compliment your personality so you could spend that time in ways that light you up - just like when you are creating art.
In reality, you’ve tried marketing every which way, but still aren’t sure how to get more traffic to your website.
The gurus each tell you “the best way” and they’re all different. Besides, you aren’t sure any of those are right for you - they don’t really fit your style. They feel boring and uncreative, or soul sucking, or not quite ethical.
So what are you to do?
I’ll tell you the answer. It’s SO easy. It does require a little trial and error - but you’re doing that now anyway - and soon you’ll be saving time out the wazoo.
All you have to do is take out a pencil and paper (or note taking app or whatever you’re into) once a week and write down these three things:
If you want bonus points, you can also write down where your website visitors were referred from (for example: which of your social media account links they clicked to get to your website), but if you don’t know how just start with the above.
Let me tell you a little story.
Last year, I had an emergency appendectomy. If you don’t know what that is, it doesn’t matter, it’s a surgery. It put me out of commission for awhile and the pain meds meant I wasn’t worth a whole lot. Instead of giving up on social media completely, I took a look at the numbers I’d been collecting.
Turns out, I was spending about 10 hours/week on Instagram and 1 hour/week on Pinterest. They were bringing me the exact same number of email subscribers. Guess which one got cut?
I added an extra hour or so to Pinterest to make up some of the difference and still cut my marketing down from 11 hours per week to 2.
Side note: I’ve gotten back to posting on Instagram once a week so I don’t lose all that hard work I put in in the beginning. It doesn’t bring me a ton of traffic, but I’m only spending about 15 minutes my post so I don’t mind. It just makes me feel good to have an active account in case I want to go back to making it my ‘main man’ again someday.
The more you pay attention to what is working, especially if you’re already testing fun ideas, the closer you’ll get to turning your marketing into something that fits your personality and gets your creative juices flowing.
This is my #1 recommended strategy to turn marketing dread upside down. It takes 10 minutes/week. It doesn't cost you anything. You don’t need any special programs or software. ANYONE can do this!
Is there any reason you haven’t already pulled out some paper to start? If there is, tell me! I want to talk you out of missing out on this amazing and simple tool.
Jessica Craddock is a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. They’re tired of being all over the place and don’t know what to say or how to say it. She teaches them to work smarter and be “authentically them” so they can sell more through their website & spend their days creating beautiful things.
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