I’m not naturally a sales person.
When I first started following my dream of being an entrepreneur, I spent a lot of time building my audience. That part comes pretty easily to me — I was able to analyze, see what was working, and rinse and repeat. (My dad is an engineer so I got a lot of his critical thinking skills.)
Relationship building and sales, on the other hand, I stayed pretty far away from. They didn’t come naturally and they were a little scary.
OK, maybe a lot scary.
What about you?
Does the selling part come easily to you? Or maybe you love to connect with people but you’re not great at getting your art in front of new people?
Everyone tends to naturally gravitate and stay stuck in one of these three marketing areas.
But to make consistent sales, you need to learn all three:
1. Building your audience
2. Building relationships
(The good news is you CAN learn them – and find ways to do each one that you enjoy.)
If you could wave a magic wand so you could just focus on one of these marketing areas and forget about the other two, which one would it be?
Beautiful 🖼: @lai.lox
I'm a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. My unique approach enables artists to create a signature brand around their art and work smarter so they can sell more & spend their days creating beautiful things. My clients have doubled their social media following, raised their prices, and sold 3x more art within a matter of months.
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