Thought of the day

By Jessica Craddock

Nov 03


“The internet told me I have to post seven times a day for the Instagram algorithm.”⁣
I used to think that this was true too, but instead of listening to what everyone else said I have to do, I decided to test it for myself.⁣

I know from my own past experience that if I try to post daily, I get burnt out and end up posting nothing for long periods of time.⁣

So much for “consistent”.⁣
At the time I decided to test, I went from 6-7 social posts a week to 4.⁣

But I didn’t just cross my fingers and move on… I kept track of the engagement rate on each post.⁣

Guess what happened?⁣


I proved to myself that I could do less and get better results.

Never take “what other people say” without trying out how it works for you. Every person, every audience, every art business is different.⁣

Don’t burn through energy. Test it!

About the Author

I'm a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. My unique approach enables artists to create a signature brand around their art and work smarter so they can sell more & spend their days creating beautiful things. My clients have doubled their social media following, raised their prices, and sold 3x more art within a matter of months.