Build an art business that starts with you

By Jessica Craddock

May 14
  In this epic article:

(click title to scroll)

  Coming soon to this article:
  • Simplify your marketing
  • Build your relationships
  • Shift your mindset

I've had a hard time lately nailing down a weekly tip "series" I've felt inspired to share - something that would bring real value to your life and make you excited to take your art selling to the next level.

So finally, I looked inward and went back to my core.

What do I share about over and over? What are the topics that show up on my Instagram feed and in my coaching?

Here's what I came up with:

    Identify your Ideal Art Buyer: Building your art business and marketing to perfectly fit you, so you can shine like the one of a kind gem you are.
    Content that connects: Creating your posts and emails around what you love to talk about that will help people see your art in a more meaningful light.
    Simplify your marketing: Simplify your marketing and selling strategies, so they support you instead of taking over your life.
  • Build your relationships: Create an orbit of people around you that love you, your art, and want to support your dream life.
  • Shift your mindset: Pay attention to where your inner critic tries to hold you back from what your heart wants, so you can do what lights you up.

Then I asked myself, what do these all have in common?

The answer was easy: They all start with YOU.

Put together, they build an art business that aligns with who you are and brings you a deep well of satisfaction.

There are hundreds of art consultants out there who will teach you different ways to sell art. They all have their methodologies - but none are quite like mine. 

I've created it over the past eleven years studying marketing (starting with an art gallery internship in 2009), building businesses, and working with artist clients to find the golden nuggets that make a business worth having - both in terms of money and fulfillment.

Starting next Wednesday, I'll update the blog with the next section over five weeks, talking about how using each of these components in your marketing will help you sell art in a way that feels good and true to you. 

You have two choices now:

  • 1
    Comment below and tell me which of these pieces excites you most.
  • 2
    If this doesn't resonate with you, go ahead and head out. (You won't hurt my feelings, it's ok!)

Are you ready to learn more about creating a business that's all about you? I'm excited to share it! 

Do you ever feel like if you had more of an idea who your ideal client really is...

    you could connect with THEM on your Instagram >>
    get THEM on your mailing list >> 
    your pieces would sell quicker and more easily?

BUT you don’t know who they are, so you just spin and spin and spin. What if I told you it doesn’t have to be so hard?

If you’re looking at your technique/style/subject and then trying to nail down one specific type of person who will buy that… of course, it’s gonna be hard.
    First of all, you aren’t a mindreader (if you are, please tell me. I could use a million dollars!)
  • You can’t name a hair color, physical location, and job title and expect everyone who fits that description to love your technique/style/subject

That’s completely unrealistic and puts you back at square one. Only now you have a headache to accompany you.

What you CAN do is look at what is in your control -- you.

You already know:

    The type of people who gravitate toward you
    What you love to talk to people about
  • Why people connect with you on a deeper level
  • What has caused people to buy in the past

If you roll THAT into a nice little package, then you have a great idea of who will love your art -- because it is a reflection of you, right?

Instead of naming a bunch of demographics to define your ideal client, name what those people have in common. 

What gets them out of bed in the morning? What do they think about all day? What are they anxious to talk to their best friend about? <— THESE should be the things that define your ideal client.

Mic drop. Problem solved.

Next week we’ll talk about content that connects with that person, so you can start building up those “hey, that artist really gets me” moments and stand out from the crowd.

Guess who they’ll think of next time they need a piece of art? Yep, you. See you next week. 🙂

It’s easy to fall into the trap of wanting to please everyone and wanting to make sure that no one disagrees with anything you have to say. The problem with that is that it creates mediocre content. No one disagrees, but no one connects with it either.

It’s just another thing to scroll past on their feed.

What if you stirred their mind a little bit instead?

One of the seven types of content I teach in Shortest Path to Sales is called personal insights. The gist is to show your beautiful soul and tell me what makes you, you.

Think about the person you envisioned when you read about nailing down your Ideal Art Buyer. What are the things you would talk about with him or her? What conversations would you have that would make you both think “this is why I love this person so much - they get me”?

Those are your topics that you should talk about on the regular.

Now when your engagement is particularly low, or you just aren’t feeling that connection with people, it’s time to pull out a personal insight. What specific story or thought can you tell me about one of those topics?

I’ll be fascinated to hear — I promise.

Now, if it REALLY doesn’t resonate I might unsubscribe or unfollow — but I’ll appreciate you for your honesty — and you’ll be left with a space filled with your people.

The more you do this, the more your online space will start to truly feel like a community of people who want more of you. Who you’re excited to share with, be around and talk to.

If you liked this article, sign up below to get more just like it in your inbox every week!

Do the work & create your luck,

About the Author

Jessica Craddock is a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. They’re tired of being all over the place and don’t know what to say or how to say it. She teaches them to work smarter and be “authentically them” so they can sell more through their website & spend their days creating beautiful things.