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Less comparison-itis.

More conquer the world.


The Anchored Artist Method ™ Group Coaching Program


Everything you need to take your art from expensive hobby to full-fledged business.


Yes -- you can make money as an artist. 

 

Karlene Ellsworth gained seven hundred email subscribers, made two sales, and a landed a collaboration with the Alzheimers Foundation after only one month.

 
 
 
 
 
 
 
 

Anchored Artist is a group coaching program for artists who have decided to stop saying "I should be able to do it myself". They're ready to quickly create a real business by finding and connecting with the audience that's right for them.


You’ll gain boatloads of confidence, learn what deserves your attention, and have a mentor to help you stay on-task consistently.


So you can be the boss of your own creative business.
 
 
 
 
 
 
 

What’s the only difference between you and an artist who wakes up saying "another piece sold!?! yessssss!" ?


  •  
     
    If you guessed building an Etsy an shop or online store...you’d be wrong.
  • If you guessed creating a gorgeously curated Instagram...you’d be wrong. 
  •  
     
    And if you guessed doing every single artist challenge that’s popular on Instagram, lowering your prices, or shelling out to open your own print shop you’d still be wrong, wrong, wrong. 


Look I get it! Your mission is to spread beauty in the world, follow your inspiration, AND make money doing it.



But instead of living your perfectly curated dream life and earning the cash to fund it, you find:


  •  
    You have way too many ideas. All the marketing research you’re doing means you have 13 ideas right now and don’t know which one to follow so you don’t waste all your time.
  • The pursuit of your dream is turning into burnout and you’re questioning if you can do it. Every direction you go feels like you’re spinning your wheels. Every now and then you get some traction, but then it backslides.
  •  
    There’s no time left over for you, even though that was the reason you started down this path in the first place. You’re pulled in too many directions with your job/family/marketing. There’s no energy left at the end of the day for you to read a book or write in your journal so you just go to bed instead. Maybe tomorrow.
  •  
     
    Now you have to deal with navigating pandemic life on top of everything else. You're trying to find your voice amongst all this change, but you're stuck in your head.


Sure, you’ve sold some pieces, but you’re ready to make stable, consistent sales that mean you can buy that pop-up camper, remodel your studio, or take a trip to Tuscany.


 
 
 

I’m gonna tell you right now artist--it’s not your fault you’re floundering...


You have some seriously disempowering beliefs that need upgrading.

Belief #1: In order to make sales “that count,” they have to be from people you've never had contact with.

What "counts" is when someone is willing to exchange their hard-earned dollars to have a piece of your art. Are you willing to let go of the belief that you're only good enough if they're a random stranger?


That's a really lonely way to do business, and it's extremely ineffective until you're at a point where media outlets and galleries are pursuing you (which is the direction I'm going to take you).


In the meantime, I want to show you a way to do business that lets you shine as yourself, meet some really cool people, and create a community around you that fuels your creativity.

Belief #2: I'm not ready to go big yetI need to get my [fill in the blank] polished up first.

Every artist I know is so much farther along than they give themselves credit for, and I can guarantee you that you're the same.


Our brains are hardwired to not give ourselves enough props, and I'm really good at helping you see that, with maybe a few small tweaks, you are ready and good enough to do the things out of your comfort zone.


This is where you go from random sales to a real business.

 
 
 

So, tell me. How has a seriously talented, resourceful artist like you not gotten further yet?

In just a sec I’m gonna give you a peek under the hood at how you’ll go from an overwhelmed, inconsistent idea-factory to full-fledged artpreneur making sales on the reg and loving life. 


But first--

 
 

Let’s talk about what life should look like for someone as committed, hardworking, creative, and ambitious as you...

 

Conquer your fears

You'll do things you never would've done on your own when you hang around me.


Imagine what your life would look like if you consistently took small steps to push your comfort zone. Would you show up on video every week so people could really get to know you? Would you write the newsletter that sells a $500 painting? Action is how you get what you want. Let me help you take it.

The Artist Market | Successful Marketing Plan for Artists
 
 

Be visible to people who love your mission and style

The more people who see you = the more chances your art will find it's perfect home  = more money in your bank account to put towards monster windows for your studio.


Not to mention... you'll find those soulmate superfans who feed your energy, share you with others, and help you sell more art in a way that lights you up.

 
 
 
 

Do less

Let's annihilate all the things you think you should be doing by... not doing them.


Instead, I'll show you how to focus on projects that will get you the sales while also getting your life back.  No one wants to do more. Let's do less.

 
 
 
 

Dave Lennon had his first ever sale on Etsy AND Hippie Culture Co. printed one of his designs on a t-shirt in the first month.

The Artist Market | Successful Marketing Plan for Artists
 
 
 
 
 
 
MY NAME IS...

Jessica Craddock

I'm a mentor/sneaky therapist/marketing plan doula for passionate artists like you who are hungry to grow, but don't know what to do next.  


My unique approach enables artists to grow an authentic-to-you brand around your art, connect with more people, and feel confident and put together so you can sell more and spend your days creating beautiful things. 


My clients have doubled their social media following, raised their prices, and sold 3x more art within a matter of months. 


 
 

Anchored Artists is for you if you...

 
 

Think marketing your work would be easier and less intimidating if you knew who you were talking to and could tailor your message to them

 
 
 

Have a hard time describing your art and writing compelling content

 
 
 
 

Would love to find audiences you can engage and connect with, but you don’t know how 

 
 
 
 
 

Keep adding things to your to-do list, hoping something will give you a big break

 
 
 
 

Feel stuck and inconsistent because you want to quit when it’s not happening fast enough. 

 
 
 
 
 

Keep getting back up, because you are crazy excited about the idea of spending your mornings making work that’s expressive and free and having people give you money to spend your time that way

 

 
 
 
 
 
 
 

Realize you can’t figure out everything yourself, unless maybe you spend another ten years getting started, and that’s just not an option

You with me

so far?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Excellent. Here's how we're going to accomplish all this...


Using my signature Anchored Artist™ method, we’ll morph you from hobbyist to boss of your own creative business.


In this six month group coaching program, you’ll discover how to bring your art to those who will connect with it most and stop wasting time.


You’ll learn a new strategy each month that will help you sell art. Put together, the six months will shape your new, repeatable, grow-with-you marketing plan and give you results faster than you’ve ever gotten before.


My secret sauce is that we’ll focus on more than just strategy… we’ll also work on the “invisible stuff” underneath it to help you become confident in you, your art, and your marketing. This is how you will build consistency and momentum.


And on the days when you’re needing a moral boost -- there will be support waiting for you. You’ll have a mentor on your side, along with a community of artists who are going through the exact same things. You’ll learn to love having support, rather than trying to figure it out on your own.




You won't just leave with a marketing plan that incorporates relationships, realness, and high-vibes, you'll become a whole new person.

Here's what you'll learn first to help you find the people who'll connect with your work

 
 
 
 
 
 
 
 
 
 
 


Engage your tribe

Join by November 30th to get in on this gem!


You want to create a following of dedicated customers and know how and when to engage with them so they’ll buy art. 


The problem is you feel like you don’t have a large enough audience yet, or they’re all other artists who won’t buy from you. On top of that, you’re worried you’ll feel sleazy, it’ll take too much time, and if they really were interested, they would have bought from you already.


‘Engage Your Tribe’ will show you how to turn the audience you already have into a tribe of loyal followers who will buy your art and help you grow -- in a way that feeds your inspiration and need for real relationships .


You’ll learn how to focus so you can really throw yourself into being committed to selling your art, convert fans into buyers, and do it all in a way that fuels your desire to be more significant in the world.


 
 
 
 
 
 

When you join, you'll have the chance to choose between a month-to-month membership or six months. Over the course of six months, you'll experience a training in each of these categories, covering the entire Anchored Artist™ method!


We use these strategy categories as the vehicle to turn you into a confident, connected, polished artist with a concrete strategy to get your next piece sold.

 
Simplify Your Marketing


When you're trying to do too many things, not much is going to work. Or at least work well. Plus, doing all the things is a recipe for burn out. I'll teach you how to cut out all the crap and simplify what you're doing so you can start running a well-oiled machine.


Content that Connects


Stop writing content that's generic and blah, and start hearing "oh ya, I really resonate with that. I love your brand!"


When your writing connects, you'll stand out from the crowded world of online artists and become one-of-a-kind, even if your art does resemble other artists. (hint: everyone's does!)

Engage Your Tribe 


Engage your audience so they become a tribe of loyal followers, without consuming all your time and energy!


This is how you start selling before you have thousands of people in your audience.

 
Your Ideal Art Buyer


Figure out what type of buyer would align with the core message of the art you want to put out into the world AND learn how to brand yourself to stand out to them.


 
Reach More Buyers


Want to learn the quickest, most efficient way to reach more buyers? Well baby, you're in luck.


This one strategy will help grow your audience, build trust and increase sales, all at the same time.


 
Confidence Bootcamp


I could give you every strategy you need under the sun, but until you learn how to move past self-doubt, you'll have a hard time taking action and believing in yourself and your abilities.


Once you conquer this piece, anything will be possible for you.



 

So what do you get to help you sell art to "your People"?


 
 
 
Monthly 'Core Art-Selling Skill’ Training

Rather than trying to figure it all out on your own, each month I’ll share a top skill that has gotten my private clients results. 


You’ll receive a clear objective to focus on so you can get your stuff together and look like it.


Within six months, you’ll have a big picture strategy you can use forever, even as your business grows. You’ll learn the right ways to promote yourself that use less time and effort so you can do what works AND free up some "me time".

 
 
Continued Learning in Instagram

You’ll receive access to an “exclusive to members" Instagram account that will help you stay on the game despite everything


When you do your daily scrolling, you’ll get short tidbits about the monthly training to help you build consistency in your marketing... without you having to remember to pay attention!


These posts and videos are guided by what you ask for help with and will enable you to connect with like-minded artists who are right there beside you.

 
 
'What Everyone Else is Doing’ Individual Hot Seats

You’ll be able to watch three members execute the month’s training with me, so you can get a variety of specific examples of how others will market their art to reach “their people”.


This will help open your mind to even more possibilities so you can show the world what you can do.


The earlier you sign up, the more likely you'll get a turn (or maybe even two!) to get my full attention on your business.

 
 
 
 
‘What Came up for You’ Action-Spurring Group Call

 Every month we'll hop on a group call to make sure there’s nothing holding you back from fully executing on the training. 


Bring any questions, challenges, or roadblocks that are keeping you stuck. No more trying push through on your own and procrastinating instead. Let's get your business off the ground!


This is many member’s favorite part, because the group enthusiasm and helpfulness are contagious.

 
 
 
 
Emiko Venlet found her Ideal Art Buyers in "Curated Tastes," formed a great relationship with the curator, and got her pieces in the online art collection in one month. She had eight sales after her second month in Anchored Artist! 
 

The Nitty Gritty Details (aka FAQ's)

 
 

Will I definitely get a hot seat?

Not necessarily. Hot seat slots are awarded based on your join date. As long as you are a member, you reserve your spot in line.


However, I believe with all my heart you will get just as much (or more!) value from watching what others are doing. This shines a light on your blind spots and keeps your inspiration super fresh. 


Since the trainings are focused on one monthly topic, you don’t have to worry about whether or not others’ hot seat calls are relevant to you - they will be 100% of the time.

 
 
 
 

What is an Instagram training account?

You will be given access to an Instagram account (set to private, for members only) where I’ll explore each training in more depth, based on your feedback, so it can really sync with you over the course of the month. It’s a really cool new way to experience learning. Just wait - you’re probably gonna love this piece the most.

 
 
 
 

What if I can't attend the group call?

No problem! Submit what you need help with in advance and I’ll cover it on the call. While attendance is always recommended, for those that can’t be there live, you’ll be able to rewatch the  training that will be broken into sections. Watch what feels most relevant to you or catch up on everything!

So...

Why now?

 

You might feel like you need to be cautious. Even though things are going ok right now, what if something happens? You better do with what you've got, right?


Nu uh! Wrong! "Something" is definitely going to happen. That is the only thing I can guarantee you.


SUPPORT is how you get through it with your head above water. It's what we all need, especially right now. Support gives you focus. It helps you...

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    Get things done (in the right order!)
  •  
     
    Move through disappointments more quickly so you can get to the successes
  •  
     
    Find new paths forward you wouldn't have come up with on your own.

Normals are changing. For some life is harder, for some it's easier, but either way... it's different... and that's getting you even further behind. Those that lean in to change get miles ahead while everyone else is shaking their head -- dazed -- trying to decide what to do next. 


My clients tell me they never would been able to make the big shifts on their own. They needed that loving support and (gentle) pushes to grow -- and while it's scary at first -- they get more comfortable, more confident, they tell the universe they're ready and they show up to do their part. 


Most importantly, they start believing in what they can do.

 
 
 
 
 
 
 
 

It's go time.

Telling your soul to be quiet is not going to bring about contentment. If you need someone to show you what to do, help you implement, and create the business that brings fun and joy back into your life, then this is the program for you.


Get ready to learn how you can build your audience, grow your network of superfans, and make sales while reducing the number of things you need to get done every week.

  • 1
    Make your payment choice below. 
  • 2
    You'll receive a confirmation email with instructions.
  •  
     
    3
    ON DECEMBER FIRST, you will become an official member of the group (!!) and I'll send details about everything to expect for your first month. 
 
 

What past clients have to say

 
 
"

I was inconsistent and it didn't feel good. I didn't paint regularly because I didn't know how to sell it.


I've become more confident by working through misplaced beliefs I had about myself, started painting an hour a day, and connecting with people better.  


I have three commissions in the works right now for around $500 each, on top of the $2700 I made in the last few months. You're like a sneaky therapist!


Niha Nathersa 

 / Electric Mountainscapes

 
 
 
"

What surprised me is how thorough you are -- focusing not just on the strategy but all the invisible and mindset stuff. I really felt you were there for me and on my side.


I’ve made a really solid start on the process that’s gonna run for years and get more streamlined and effective.


I have 90 new email subscribers, 611 new Instagram followers, and more ideal potential collectors are finding me. My business is shifting!


Tara Leaver

/ Artist & Aquaphile

 
"

I was either running on a really fast treadmill trying to keep up, or doing nothing. I wanted to grow... but I didn’t know how. I knew it could take me years to figure it out on my own, making lots of mistakes, or I could go to somebody who “got it”.


Jessica helped me move though a TON of mindset blocks and gave me stepping stones that helped me figure out how to get my art into business mode. I launched my first collection, grew my email list, and even got comfortable with video!


Tricia Caracappa

/ Dreamy landscapes

 
 
 
 
 
 
 

FREE TRAINING: Don't tell me it's beautiful, buy it!

Is all the feedback you're getting from people who don’t have the budget to buy your work disheartening? Watch this training to find out the five possible problems that are causing this situation!

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