Less comparison-itis.

More conquer the world.

Everything you need to take your art from expensive hobby to full-fledged business.

Yes -- you can make money as an artist. 

The Artist Market | Successful Marketing Plan for Artists

Karlene Ellsworth gained seven hundred email subscribers, made two sales, and a landed a collaboration with the Alzheimers Foundation after only one month.


Anchored Artist is a group coaching program for artists who have decided to stop saying "I should be able to do it myself". They're ready to quickly create a real business by finding and connecting with the audience that's right for them.

You’ll gain boatloads of confidence, learn what deserves your attention, and have a mentor to help you stay on-task consistently.

So you can be the boss of your own creative business.

What’s the only difference between you and an artist who wakes up saying "another piece sold!?! yessssss!" ?

    If you guessed building an Etsy an shop or online store...you’d be wrong.
  • If you guessed creating a gorgeously curated Instagram...you’d be wrong. 
    And if you guessed doing every single artist challenge that’s popular on Instagram, lowering your prices, or shelling out to open your own print shop you’d still be wrong, wrong, wrong. 

Look I get it! Your mission is to spread beauty in the world, follow your inspiration, AND make money doing it.

But instead of living your perfectly curated dream life and earning the cash to fund it, you find:

    You have way too many ideas. All the marketing research you’re doing means you have 13 ideas right now and don’t know which one to follow so you don’t waste all your time.
  • The pursuit of your dream is turning into burnout and you’re questioning if you can do it. Every direction you go feels like you’re spinning your wheels. Every now and then you get some traction, but then it backslides.
    There’s no time left over for you, even though that was the reason you started down this path in the first place. You’re pulled in too many directions with your job/family/marketing. There’s no energy left at the end of the day for you to read a book or write in your journal so you just go to bed instead. Maybe tomorrow.
    Now you have to deal with navigating pandemic life on top of everything else. You're trying to find your voice amongst all this change, but you're stuck in your head.

Sure, you’ve sold some pieces, but you’re ready to make stable, consistent sales that mean you can buy that pop-up camper, remodel your studio, or take a trip to Tuscany.


I’m gonna tell you right now artist--it’s not your fault you’re floundering...

You have some seriously disempowering beliefs that need upgrading.

Belief #1: In order to make sales “that count,” they have to be from people you've never had contact with.

What "counts" is when someone is willing to exchange their hard-earned dollars to have a piece of your art. Are you willing to let go of the belief that you're only good enough if they're a random stranger?

That's a really lonely way to do business, and it's extremely ineffective until you're at a point where media outlets and galleries are pursuing you (which is the direction I'm going to take you).

In the meantime, I want to show you a way to do business that lets you shine as yourself, meet some really cool people, and create a community around you that fuels your creativity.

Belief #2: I'm not ready to go big yetI need to get my [fill in the blank] polished up first.

Every artist I know is so much farther along than they give themselves credit for, and I can guarantee you that you're the same.

Our brains are hardwired to not give ourselves enough props, and I'm really good at helping you see that, with maybe a few small tweaks, you are ready and good enough to do the things out of your comfort zone.

This is where you go from random sales to a real business.


So, tell me. How has a seriously talented, resourceful artist like you not gotten further yet?

In just a sec I’m gonna give you a peek under the hood at how you’ll go from an overwhelmed, inconsistent idea-factory to full-fledged artpreneur making sales on the reg and loving life. 

But first--


Let’s talk about what life should look like for someone as committed, hardworking, creative, and ambitious as you...


Conquer your fears

You'll do things you never would've done on your own when you hang around me.

Imagine what your life would look like if you consistently took small steps to push your comfort zone. Would you show up on video every week so people could really get to know you? Would you write the newsletter that sells a $500 painting? Action is how you get what you want. Let me help you take it.

The Artist Market | Successful Marketing Plan for Artists

Be visible to people who love your mission and style

The more people who see you = the more chances your art will find it's perfect home  = more money in your bank account to put towards monster windows for your studio.

Not to mention... you'll find those soulmate superfans who feed your energy, share you with others, and help you sell more art in a way that lights you up.


Do less

Let's annihilate all the things you think you should be doing by... not doing them.

Instead, I'll show you how to focus on projects that will get you the sales while also getting your life back.  No one wants to do more. Let's do less.


Dave Lennon had his first ever sale on Etsy AND Hippie Culture Co. printed one of his designs on a t-shirt in the first month.

The Artist Market | Successful Marketing Plan for Artists

Jessica Craddock

I'm a mentor/sneaky therapist/marketing plan doula for passionate artists like you who are hungry to grow, but don't know what to do next.  

My unique approach enables artists to grow an authentic-to-you brand around your art, connect with more people, and feel confident and put together so you can sell more and spend your days creating beautiful things. 

My clients have doubled their social media following, raised their prices, and sold 3x more art within a matter of months. 

Anchored Artist is

for you if...


You think marketing your work would be easier and less intimidating if you knew who you were talking to and could tailor your message to them


You have a hard time describing your art and writing compelling content


You would love to find audiences you can engage and connect with, but you don’t know how 


You keep adding things to your to-do list, hoping something will give you a big break


You feel stuck and inconsistent because you want to quit when it’s not happening fast enough. 


You keep getting back up, because you are crazy excited about the idea of spending your mornings making work that’s expressive and free and having people give you money to spend your time that way



You realize you can’t figure out everything yourself, unless maybe you spend another ten years getting started, and that’s just not an option


You with me

so far?


Excellent. Here's how we're going to accomplish all this...

Using my signature Anchored Artist™ method, we’ll morph you from hobbyist to boss of your own creative business.

In this six month group coaching program, you’ll discover how to bring your art to those who will connect with it most and stop wasting time.

You’ll learn a new strategy each month that will help you sell art. Put together, the six months will shape your new, repeatable, grow-with-you marketing plan and give you results faster than you’ve ever gotten before.

My secret sauce is that we’ll focus on more than just strategy… we’ll also work on the “invisible stuff” underneath it to help you become confident in you, your art, and your marketing. This is how you will build consistency and momentum.

And on the days when you’re needing a moral boost -- there will be support waiting for you. You’ll have a mentor on your side, along with a community of artists who are going through the exact same things. You’ll learn to love having support, rather than trying to figure it out on your own.

You won't just leave with a marketing plan that incorporates relationships, realness, and high-vibes, you'll become a whole new person.

How will you learn

to sell art?

We'll turn you into a confident, connected artist with a concrete strategy to get your next piece sold using these nine topics!

Identify Your Ideal Art Buyer

Figure out what type of buyer would align with the core message of the art you want to put out into the world AND learn how to brand yourself to stand out to them.

Help Buyers Find You

Want to learn the quickest, most efficient way to reach more buyers? Well baby, you're in luck.

My favorite strategy will help grow your audience, build trust and increase sales, all at the same time.

Live your Dream Life, Now

I could give you every strategy you need under the sun, but until you learn how to move past self-doubt, you'll have a hard time taking action and believing in yourself and your abilities.

Once you conquer this piece, anything will be possible for you.

Know Where to Spend Your Time

When you're trying to do too many things, not much is going to work. Or at least work well. Plus, doing all the things is a recipe for burn out. I'll teach you how to cut out all the crap and simplify what you're doing so you can start running a well-oiled machine.

Engage Your Tribe 

Engage your audience so they become a tribe of loyal followers, without consuming all your time and energy!

This is how you start selling before you have thousands of people in your audience.

Create Momentum

This training will help you make the decisions to not only implement consistently, but gain traction in your efforts. 

Build Income Potential

Once you know how to make money selling your art, I want to make sure you know how to continue increasing the amount you are bringing in by knowing what to sell and how to price it.

Connect with Content

Stop writing content that's generic and blah, and start hearing "oh ya, I really resonate with that. I love your brand!"

When your writing connects, you'll stand out from the crowded world of online artists and become one-of-a-kind, even if your art does resemble other artists. (hint: everyone's does!)

Face Your Fears

Growing your art business requires a series of decisions, many of them scary at first because they're new ways of doing things. Let me teach you some techniques to face your fears with a brave face and optimism.


How will I help 

you sell art?

Monthly 'Core Art-Selling Skill’ Training

Rather than trying to figure it all out on your own, each month I’ll share a top skill that has gotten my private and group clients results. 

You’ll receive a clear objective to focus on so you can get your stuff together and look like it.

You’ll have a big picture strategy you can use forever, even as your business grows. You’ll learn the right ways to promote yourself that use less time and effort so you can do what works AND free up some "me time".

Continued Learning + Motivated Artist Community in Slack

You’ll receive access to an “exclusive to members" Slack workspace that will help you stay on the game despite everything alongside a tight-knit group. 

These continued conversations on the monthly training will help deeply understand how to build consistency in your marketing in a way that you'll love.

This is where you can ask your questions (of the group and myself) and connect with like-minded artists who are right there beside you, making the same types of decisions.

'What Everyone Else is Doing’ Individual Hot Seats

You’ll be able to watch three members execute the month’s training with me, so you can get a variety of specific examples of how others will market their art to reach “their people”.

This will help open your mind to even more possibilities so you can show the world what you can do.

The earlier you sign up, the more likely you'll get a turn (or maybe even two!) to get my full attention on your business.

‘What Came up for You’ Action-Spurring Group Call

 Every month we'll hop on a group call to make sure there’s nothing holding you back from fully executing on the training. 

Bring any questions, challenges, or roadblocks that are keeping you stuck. No more trying push through on your own and procrastinating instead. Let's get your business off the ground!

This is many member’s favorite part, because the group enthusiasm and helpfulness are contagious.

Emiko Venlet found her Ideal Art Buyers in "Curated Tastes," formed a great relationship with the curator, and got her pieces in the online art collection in one month. She had eight sales after her second month in Anchored Artist! 

You might feel like you need to be cautious. Even though things are going ok right now, what if something happens? You better do with what you've got, right?

Nu uh! Wrong! "Something" is definitely going to happen. That is the only thing I can guarantee you.

SUPPORT is how you get through it with your head above water. It's what we all need, especially right now. Support gives you focus. It helps you...

    Get things done (in the right order!)
    Move through disappointments more quickly so you can get to the successes
    Find new paths forward you wouldn't have come up with on your own.

Normals are changing. For some life is harder, for some it's easier, but either way... it's different... and that's getting you even further behind. Those that lean in to change get miles ahead while everyone else is shaking their head -- dazed -- trying to decide what to do next. 

My clients tell me they never would been able to make the big shifts on their own. They needed that loving support and (gentle) pushes to grow -- and while it's scary at first -- they get more comfortable, more confident, they tell the universe they're ready and they show up to do their part. 

Most importantly, they start believing in what they can do.


Drooling? hop on the interest list.


What past clients have to say


I was inconsistent and it didn't feel good. I didn't paint regularly because I didn't know how to sell it.

I've become more confident by working through misplaced beliefs I had about myself, started painting an hour a day, and connecting with people better.  

I have three commissions in the works right now for around $500 each, on top of the $2700 I made in the last few months. You're like a sneaky therapist!

Niha Nathersa 

 / Electric Mountainscapes


What surprised me is how thorough you are -- focusing not just on the strategy but all the invisible and mindset stuff. I really felt you were there for me and on my side.

I’ve made a really solid start on the process that’s gonna run for years and get more streamlined and effective.

I have 90 new email subscribers, 611 new Instagram followers, and more ideal potential collectors are finding me. My business is shifting!

Tara Leaver

/ Artist & Aquaphile


I was either running on a really fast treadmill trying to keep up, or doing nothing. I wanted to grow... but I didn’t know how. I knew it could take me years to figure it out on my own, making lots of mistakes, or I could go to somebody who “got it”.

Jessica helped me move though a TON of mindset blocks and gave me stepping stones that helped me figure out how to get my art into business mode. I launched my first collection, grew my email list, and even got comfortable with video!

Tricia Caracappa

/ Dreamy landscapes


FREE TRAINING: Don't tell me it's beautiful, buy it!

Is all the feedback you're getting from people who don’t have the budget to buy your work disheartening? Watch this training to find out the five possible problems that are causing this situation!

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