After reading many articles on the subject, I still couldn’t figure out how to narrow down my perfect customer. I had way too many specific questions that needed specific answers you can’t get from just researching online. I needed to talk to a real person.
I have my person down pat now. Thank you so much, by the way, this has been invaluable.
I have a clear picture of who my ideal customer is. It’s given me direction. Before, I had a long list of to-do’s in all aspects of my business. However, I was stuck and couldn’t move forward until I got these answers. Now I have no more excuses and finally can start checking off my list.
I also learned what I thought I am 'supposed' to do to market my business, is not necessarily what I ‘should’ do. I thought Facebook was unavoidable and my best strategy, even though I don’t like it. I think once I get my online marketing going, social media will be a lot easier now.
- Marieka Diepenveen
Alcohol Ink Landscape Artist
I thought this would be a course, but Jessica works directly with you through guided exercises. Now I have a great amount of material to draw from to use when I start writing newsletters, blogs, product descriptions, etc. to speak to my ideal buyer.
I know what she looks like now and what is important to her. Having the direct feedback and encouragement as I worked through the exercises was certainly worth more than what I paid.
- Crystal Raymond
Photorealistic Animal Artist
This course helped me find exactly the type of people I want to be interacting with. I feel I know everything about her. I feel connected to her already.
I was spending WAY too much time writing blogs. You made it easy, and for that I am forever grateful! I have so much more time to focus on all the other things I need to do now.
- Lisa Dresler
Emotive Ocean Painter
I would say that the benefits of going through this process would far out weigh the financial outlay. On reflection I could not afford to not go through it!
Jessica's deep understanding and connection with who you are and the kind of art you create is essential in helping you to realize the best way to market your business.
What I didn't account for was just how exclusive this process was going to be, I really felt I was receiving tailored, one to one sessions. It was amazing to share this personal dive into what drives me as an artist and my personality with Jessica.
I feel much more confident with my choice of what to post about, how to design the graphics on my website, how to answer when people ask what kind of artist are you?
Now I know my audience does exist.
- Jacqueline Bonay
Empowered Female Figures Artist
I just loved the way you work, guiding me for the right answers to find out what I needed to know! And I would never have done it alone! Knowing my ideal buyer was everything I needed to know and I wasn't expecting those answers! It was a good surprise, and made sense for me!
I already changed my captions on Instagram, following those topics about my buyer, and it already made a huge difference! I've noticed different people starting following me, liking the posts, writing comments, engaging. I'm so happy and so grateful!
- Priscila Serato