But before you can learn where to find your audience and how to captivate them...
Before you can feel like a boss making a real living selling your art...
You have to truly understand who you are talking to.
You’ve sold one or two pieces, but nothing consistent. Or maybe you don't have any customers yet?! You don't understand why sales aren't picking up... you've been working so hard. The 20% off email you sent out yesterday isn’t enough to rescue the paintings collecting dust in the corner.
You've really been hoping that over the last year you would have figured out your specific offering or your niche or your mission so that you can pull it all together with a strong message, but you just haven’t been able to do that despite spending quite some time working on it.
You want a plan and you’re willing to work hard for it, but you want to go in the right direction and not just be all over the place. You feel overwhelmed by all the possibilities.
You’ve done the ideal customer avatar exercise - at least once - but you always feel like you’re making this person up. Right now your marketing feels like a lie.
Even though you might have a foggy idea who your ideal customer is, you can’t talk to this person. You can’t decide which voice will resonate with her. You feel like your writing is all over the place. It's forced and fake.
Your marketing is a jumbled mess. You're fed up.
Hey, I understand. It’s super confusing… until it clicks.
Picture typing a text to your best friend. You don't worry if what you are saying will turn her off, or interest her, or push her away. Your typing is only limited by the speed of your fingers - your brain knows exactly what it wants to say. You don't think about what you're writing. You just talk.
Now imagine you know your Ideal Art Buyer this well. Your work would be dramatically easier -- pronto. In fact, the term "work" would be questionable.
Your marketing efforts would be so focused you’d have plenty of time for what matters, like playing sidewalk chalk with your little girl at the park or recharging in a quiet bathtub.
You’d know your art is reaching real people who love you, and who you love right back.
You’d know your art will bring joy to your customers because the colors fit their personality, the tiny hidden animals remind them of their favorite book as a kid, and buying it will support their most passionate cause - cleaning plastic out of the ocean. You’d talk about your art authentically and in a way that genuinely resonates.
And you’d finally know where to find your audience and how to get in front of them so you can get more interaction and art sales.
Ready for that sigh of relief as you plan your marketing for the week in just a few hours, because now you know what to say and where to focus?
I am a consultant for artist entrepreneurs who are building their following online but haven’t figured out how to sell regularly.
They’re starting to wonder if the world doesn’t understand or appreciate their art enough to buy it and self doubt is creeping in.
I teach them to work smarter and show up authentically so they can sell more through their website & spend their days creating beautiful things.
‘Fulfill the prophecy’ Intro Work & Art Review Let’s get a jumpstart on working together! This survey will help us get clear on you and your art first so we won’t be pulling a random customer out of a hat, but instead making sure we find juuust the right one.
‘Go make a legacy’ Deep Dive For 90 minutes we’ll hop on video chat and explore your ideal customer’s brain together. You’ll finally figure her out and learn why she wants your art.
'Light up your wildest dreams’ Client Profile You’ll receive a summary of what makes your client who they are so you have something to refer to when you are talking to her, deciding pricing or thinking up new ways to delight her.
‘Be something greater’ Exercises These two exercises will teach you to use your profile you can start your new journey attracting perfect buyers confidently.
‘Manifest destiny’ Follow Up After two weeks, we’ll get back together on a 30 minute video chat to make sure you understand how to use your profile and cover any questions you might have.
You'll finally understand who wants to buy your art and how to talk to them. You’ll be dancing to “Happy” in your earbuds while you ink the final touches onto your colorfully painted meadow, feeling confident this one too will soon find a loving home, and I can help.
Schedule a laid-back chat with me to figure out how I can take you from frustrated because you have done so much research and still feel like you don't have a decent plan to focusing your energies, knowing what to say, and how to say it because you know who you are talking to and where to find them.
STEP 1: Use the button below to schedule a 15 minute chat on Zoom to ask all your “Is this right for me if...” questions.
STEP 2: I’ll answer whatever you want, without any pushy sales call tactics. (Ask anyone... I don’t know how to be pushy!)
STEP 3: You’ll end the call either A) crazy pumped to get started or B) with some free pointers and/or resources where I’d recommend you go instead.
After reading many articles on the subject, I still couldn’t figure out how to narrow down my perfect customer. I had way too many specific questions that needed specific answers you can’t get from just researching online. I needed to talk to a real person.
I'm pretty sure I have my person down pat now. Thank you so much, by the way, this has been invaluable.
I have a clear picture of who my ideal customer is. It’s given me direction. Before, I had a long list of to-do’s in all aspects of my business. However, I was stuck and couldn’t move forward until I got these answers. Now I have no more excuses and finally can start checking off my list.
I also learned what I thought I am 'supposed' to do to market my business, is not necessarily what I ‘should’ do. I thought Facebook was unavoidable and my best strategy, even though I don’t like it. I think once I get my online marketing going, social media will be a lot easier now.
- Marieka Diepenveen
Alcohol Ink Landscape Artist
I wanted to create a clear picture of who my ideal buyer is. The first time I saw this offer, I disregarded it because I had collected a lot of information already about how to do this. The second time I saw the offer, I was ready hire someone to help me get it done.
I thought it would be a course, but Jessica works directly with you through guided exercises. Now I have a great amount of material to draw from to use when I start writing newsletters, blogs, product descriptions, etc. to speak to my ideal buyer.
I know what she looks like now and what is important to her. Having the direct feedback and encouragement as I worked through the exercises was certainly worth more than what I paid.
- Crystal Raymond
Photorealistic Animal Artist