But before you can learn where to find your audience and how to captivate them...
Before you can feel like a boss making a real living selling your art...
You have to truly understand who you are talking to.
You’ve sold one or two pieces, but nothing consistent. You feel like sales should be picking up, but for some reason the 20% off email you sent out yesterday isn’t enough to rescue the paintings collecting dust in the corner.
What if your art is never appreciated more than some “beautiful!” comments? Will your dream of becoming a respected artist fizzle out or will it continue to gnaw at you?
Your Instagram account is finally starting to gain some traction, cuz hey, your stuff is good, but there’s no rhyme or reason to it. You’re posting oil pastel tips, commission offers, prints for new parents on a budget... Wait, who are you trying to sell to again?
You’ve done the ideal customer avatar exercise - at least once - but you always feel like you’re making this person up.
Even though you have a foggy idea who your ideal customer is, you can’t talk to this person. You can’t decide which voice will resonate with her. You feel like your writing is all over the place.
Your marketing is a jumbled mess.
Hey, I understand. It’s super confusing… until it clicks.
Imagine creating all your marketing for your best friend. You know her likes, her dislikes, her weird habits. You know how much she can afford and why she loves your art.
Texts and emails to her are effortless.
If you knew all these things about your ideal customer, your work would be dramatically easier -- pronto. Your marketing efforts would be so focused you’d have plenty of time for what matters, like playing sidewalk chalk with your little girl at the park or recharging in a quiet bathtub.
You’d know your art is reaching an audience who loves you, and who you love back. You’d start talking to real people with every social post.
You’d know your art will bring joy to your customers because the colors fit their personality, the tiny hidden animals remind them of their favorite book as a kid, and buying it will support their most passionate cause - cleaning plastic out of the ocean. You’d talk about your art authentically and in a way that genuinely resonates.
And you’d finally know where to find your audience and how to get in front of them so you can get more interaction and art sales.
Ready for that sigh of relief as you plan your marketing for the week in just a few hours, because now you know what to say and where to focus?
I am a consultant for artist entrepreneurs who are building their following online but haven’t figured out how to sell regularly.
They’re starting to wonder if the world doesn’t understand or appreciate their art enough to buy it and self doubt is creeping in.
I teach them to work smarter and show up authentically so they can sell more through their website & spend their days creating beautiful things.
‘Fulfill the prophecy’ Intro Work & Art Review Let’s get a jumpstart on working together! This survey will help us get clear on you and your art first so we won’t be pulling a random customer out of a hat, but instead making sure we find juuust the right one.
‘Go make a legacy’ Deep Dive For 90 minutes we’ll hop on video chat and explore your ideal customer’s brain together. You’ll finally figure her out and learn why she wants your art.
'Light up your wildest dreams’ Client Profile You’ll receive a summary of what makes your client who they are so you have something to refer to when you are talking to her, deciding pricing or thinking up new ways to delight her.
‘Be something greater’ Exercises These two exercises will teach you to use your profile you can start your new journey attracting perfect buyers confidently.
‘Manifest destiny’ Follow Up After two weeks, we’ll get back together on a 30 minute video chat to make sure you understand how to use your profile and cover any questions you might have.
You'll finally understand who wants to buy your art and how to talk to them. You’ll be dancing to “Happy” in your earbuds while you ink the final touches onto your colorfully painted meadow, feeling confident this one too will soon find a loving home, and I can help.
(There are ten spots available at the introductory price.)
Are you ready to go? Excellent! Here’s how to get started:
STEP 1: Pick an appointment time using the scheduler at the bottom of the page to claim your 90 minute time slot of client profile building magic.
STEP 2: Make your $97 payment with your choice of credit card or PayPal
STEP 3: I'll email you the ‘Fulfill the prophecy’ Intro Work after you make your payment so we can start your journey to finding perfect art buyers.
After reading many articles on the subject, I still couldn’t figure out how to narrow down my perfect customer. I had way too many specific questions that needed specific answers you can’t get from just researching online. I needed to talk to a real person.
I'm pretty sure I have my person down pat now. Thank you so much, by the way, this has been invaluable.
I have a clear picture of who my ideal customer is. It’s given me direction. Before, I had a long list of to-do’s in all aspects of my business. However, I was stuck and couldn’t move forward until I got these answers. Now I have no more excuses and finally can start checking off my list.
I also learned what I thought I am 'supposed' to do to market my business, is not necessarily what I ‘should’ do. I thought Facebook was unavoidable and my best strategy, even though I don’t like it. I think once I get my online marketing going, social media will be a lot easier now.
- Marieka Diepenveen