Thought of the day

By Jessica Craddock

Sep 19


Should your business focus on a selling a specific type of art? What if you need more flexibility to flex your creative muscles?⁣

Let me start by telling you about my super windy path…⁣

Direction 1: About ten years ago, I earned a degree in fine art and started selling art. I had some success — but realized that I didn’t know what I didn’t know — so I started applying for marketing jobs. I fell in love with marketing and realized that was a perfect creative outlet for the way my brain worked.⁣

Direction 2: I started designing websites for clients so I could have a little more freedom and be able to control my schedule. ⁣

Direction 3: After the websites were published, no one would visit them. (Building it then praying people will come is not a good strategy for a business owner.) I started to combine website design with marketing services. ⁣

Direction 4: I figured out that I could bring art back into my business by helping artists sell their art using this combo⁣

Direction 5: I dropped the web design and moved exclusively into coaching around art marketing. ⁣

Direction 6: After learning what works and what doesn’t, I started incorporating mindset coaching along with strategy. This made a huge difference in the results my clients were seeing.⁣

I learned that sometimes you have to focus on just one thing fully in order to try it. If you try to do all of the things at once, you don’t explore any one thing to its fullest potential. ⁣

Sometimes my clients have several things they’d like to focus on but don’t know where to start. I encourage them to follow the breadcrumbs by trying one thing for three months and seeing where that leads them. ⁣

This practice improves their marketing (and artwork!) while giving them the freedom to explore different niches.⁣

Are you an idea-generating machine who has a hard time knowing where to put your focus? Let me know in the comments or dms and I’ll point you toward my latest free masterclass, “Don’t tell me it’s beautiful, buy it!” so you can figure out what to focus on to sell the most art.

About the Author

I'm a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. My unique approach enables artists to create a signature brand around their art and work smarter so they can sell more & spend their days creating beautiful things. My clients have doubled their social media following, raised their prices, and sold 3x more art within a matter of months.