@helencreatesbeauty asked earlier this week what the purpose behind building relationships is.
And dang it… I realized I hadn’t really brought it up yet!
I did that thing where I assume people already know the answer. Please call me out whenever I do this!
My two favorite purposes behind relationship-building are:
1. It makes the process of building your business much more enjoyable (even if you are an introvert – which I’ll go over more in the training video)
2. People buy from you when they know/like/trust you.
Said another way… “Friends buy from friends.” A wise sales teacher @christikraft and I share put it to me this way years ago.
It took me much too long to truly understand what she meant, but when I did, my business went from EH to SALES. Plus, I started enjoying marketing way more – because it started being less about trying to sell things, and more about making friends. <– I want this for you too!
But don’t take my word for it. Go back to your workbook from last month, look at the sheet, “My Path to Sales,” and see for yourself.
That evidence should be all the motivation you need to be a full-blown YES on this building relationships path!
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