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In Episode 40... How simple mindset shifts catapulted Helen from struggling to $5,000 months.

The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.

Helen Phlen created her consistent income by combining what she loves most in the world, fine art and crystal healing, each fueling the other’s success. Helen attributes her success to believing in herself and trusting that there was an audience for her work.

Helen has seen firsthand the amazing results that come from reaching out to others in order to make connections. Stepping out of your comfort zone isn’t easy, but Helen firmly believes that the valuable insights you gain fuel your ability to move forward and reach the dream goals for your business. The results of your efforts can be far reaching, establishing a community of support, helping you find ways to collaborate with others and allowing you to find an audience with whom your art and message resonate.

Listen in as Helen shares the mindset shifts she made that helped her business grow beyond her dreams.

Listen as Helen answers these three questions:

  • What is the single biggest mindset shift it took to get you here? (00:02:39)
  • What is the single biggest action step you took to get to where you are now? (00:08:29)
  • Do you have any advice for people who are not quite sure they can reach their next level? (00:14:29)

What Helen is up to today:

Here are some exciting new updates for my art and spiritual business:

  1. Working with color intimately and meditating on a daily basis, I am clairvoyant to see aura colors around people and objects. I am working on a book titled, The Aura Color Wheel: what you Soul Aura Color* says about your soul gifts, wounds and lessons. It will be published with HayHouse Publishing and released in the spring of 2025.
  2. I found my paintings for the spiritual community and am now selling one personalized crystal grid painting each week. I will be launching the soul flower portrait collection soon where I paint people’s portraits with their soul flowers and aura colors.

*Find your Soul Aura Color by taking Helen’s 20-question quiz: https://helencreatesbeauty.typeform.com/Soulauracolor

Resources and links mentioned:

  • Catch up with Helen on Instagram @‌helencreatesbeauty
  • Visit Helen’s website at www.helencreatesbeauty.com
  •  Would you like to know where to spend your time in order to create consistent sales, without letting it take over your life? Awesome! Grab your free training, "The Artist's Day" here: https://theartistmarket.co/
  • For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co

Learn more about selling your art:

  • For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco
  • Would you like to know where to spend your time in order to create consistent sales, without letting it take over your life? Awesome! Grab your free training, "The Artist's Day" here: https://theartistmarket.co/ 
  •  Sign up for the 7- day FREE trial of my Consistent Income for Artists program here.

Read the Transcript for this episode

Jessica: Hello. I'm here with Helen Phlen and I am starting a new series called The Artist Success Series. I want to help every one of you, first of all, to believe in your ability to make money as an artist, but also give you some tools, tricks to get there.

 Helen is a wonderful multi-passionate artist who does so many beautiful things. She is a crystal healer. She paints all sorts of crystal grids and Zodiac type. How do you describe that Helen?

Helen: Like birth month flowers and crystal or stones.

Jessica: Yes. Yeah. And that's what she's currently working on.

And by the time you watch this, it may be something different. She's got so many wonderful ideas.

So Helen, would it be okay if I shared what you told the group the other day about your, what you have accomplished lately in your career?

Helen: Yeah, that's fine.

Jessica: Okay. So, three, four or five months ago, Helen messaged me and said, "Hey, I'm making that consistent $1,500 a month". Because I was offering a bonus call for anyone who is above that level in my group.

And I was so proud of her, but. Just this last week, she on one of our group calls said, "I just made $4,000 this month and it felt so easy. And it felt so good. And I'm feeling so confident that I can hit $10,000, $20,000." and so really what this is I'm just going to ask three simple questions, keep it short and simple. And then I would love to hear what your takeaways are after this.

[00:02:39] What is the most significant mindset shift you made to get you where you are now?

Jessica: So, Helen, first question, what has been the single biggest mindset shift that has occurred that has allowed you to increase your income so quickly?

Helen: I think if I have to pick one thing, it's definitely the belief in myself, my products and services and my business and also actually my clients that they are out there.

Jessica: I love that one and that was not an answer I was expecting. So thank you for sharing that one. But I completely agree.

Yeah. Really that's the whole point of this series is to help all of you have some of that belief that she has been able to grab onto. And question, how did you find that? Where did it come from?

Helen: Yeah, I think it's I've been working with you, I think about eight months now. And it's almost like a progress or like a step by step tool that you put to us together. I still you'll remember vividly, after two months in the program, my goal was to make $1,250. That was the early part of the year goal. And then after that, within three months, I already achieved the goal of the whole year's income. And how it happened, I think it's like all the momentum you set in place for us.

I think like the biggest take away from the whole process will be definitely connection. I'm going to this program so eager to build this business, but however, I didn't know how. Like I just need the how so I can execute with.

And you that's exactly what you gave me, like the how. So, connection, it's a key thing that you talk about throughout the program. And and the second thing it's it's momentum that, it pops up in my head. It's once you make the connection like that, how it happens, it's one ball rolls into another. And I think the foundation thing is the Manifest your Dream Life, what exactly would you want? Like I have a very, detailed vision of what I want in my life. And then I write it down. I still remember, I want to teach painting workshops. I want to sell my original art. I want to do crystal healing and the spiritual course.

So those are the four things that I wrote down the Manifest Your Dream Life. So I intentionally to make the connection that goes towards that direction. So, I contacted the the garden that I wanted to teach my painting workshop in and that's set my 1,500 goal.

That's about 100 per person, 15 to 20 people per participant on a monthly basis. So that's like the one thing. And then I remember that I told you that, I mean, I wrote down in the Manifest Your Dream Life. I really want to sell original paintings. And you gave me the idea, like maybe crystal shops or other shops, if it is not gallery. And now I'm in two galleries and two shops and I'm talking to the fifth one.

So from that connection, that's how it rolls. Right. And then It's not like I called them and it happened, I need to make consistency. That's another thing, consistent doing this. Don't just make a call. Oh, I failed. It doesn't work because you didn't try enough yet.

You need to try at least 10 or dozen times. With that 10 calls, because one will say yes. And then once you make that connection, this person will lead you to another person will make another connection. And that keeps the momentum keeps going.

I'm telling you that so much is going on. So I don't need to make any effort anymore. It's just rolls.

Jessica: Yeah. So, okay. Just to summarize, first of all, you figured out what you wanted. A really big piece of that.

Helen: Right?

Jessica: And then you picked out specific steps to go toward that thing that you wanted, and then you just started doing it.

And as you did it, it worked, you started to believe more and things just continued happening because you had been doing it, making these connections, building those relationships. Is that a good summary of what you just.

Helen: Yeah. And a big part change this switch of believing is that because through the connections you get feedback from your audience and they are the ones that give you the belief that, your audience is out there. They believe in your work.

They're believing our message. It's two-way dance. Right? And then in turn you realize that what I'm creating is worthy. People resonated with it. So that's why it's so important that you need to just talk to people. Without talking you're just in your head.

You don't know, yeah. You just worrying about your work. Is it good enough? It's not? Well,

Jessica: I put it out on Instagram. Nobody's doing anything.

Helen: Right, right. Getting to talk to people and hear their feedback about your work. It's absolutely mind changing. It's yeah. That's yeah. So towards the believing part.

And the more you talk to people, the more you believe that the people are out there, like believing your clients. Meaning that you actually know that you just haven't met enough of the right people yet, but they are there. Figure out a way to meet them.

Jessica: Yeah, exactly.

[00:08:29] What single action step helped you grow the most?

Jessica: Okay. So that is a very nice segue into my second question, which you may or may not think you've already answered.

So just tell me either way, but what do you feel like is your single biggest action step that you have taken that has resulted in this growth for you? So first we did mindset and now what is the practical? The everyone's "well, yeah, that's great but how do I do that?"

So, what do you do?

Helen: Connection, connection. So important because I did not learn this.

It's so funny that I grew up in China. Connection is such a big deal of doing business in daily life. I forgot about it. So then I pick it up because you tell us, how you should do it because I took so many different courses about setting a pretty Instagram page, nice website and all that, as you said, people come and no one gets any response.

The problem is you haven't talked to anybody yet. You haven't let that personal connection that they feel connected you with your work or your personal message. Once I started to make calls and then I still remember the first call I made was that garden manager that now I'm teaching a workshop there, almost like a monthly paycheck. She looked at my website like "Wow, I didn't know your work existed. I like it so much." She personally purchased a painting and 12 of my art prints. Who would have known that? Because it's now the thing is that I think this connection, you need to be intentionally choosing those that are you're vibing with them so much.

You can create a giant list of contact lists, but you need to pick those that you're like, so resonate with maybe just three, right? Maybe one organization. One is a person like a single individual. One is a small business, something like that, so you have an sense and because like you, once you pick up that you get the momentum, like once you pick up, wow, because, you're so vibing with this person. And I didn't know, they actually purchase so much of my work. Actually, my work is worthy. Hey, I should find more of these type of people. So I think that's the single most important step.

Like making connections, same thing like on Instagram. And you told me that, why don't you DM them? Right. And now I thought of you know people follow me. I can DM them. Well, what is that? Right. Like I message. I just personally welcome them and see why they following me. And now I can make calls like video calls with someone. Also you need to handpick them, you cannot do video calls with everybody that comes in.

But but like those that you feel like you resonate with, like you want to follow them back. It would eventually lead to something. It might not be a direct sell. It might be a collaboration. It might be they give you a shout out which indirectly give you, 10 more clients on your way.

So, definitely. Yeah. Same thing, connection, momentum. And I, some, I remember there was the call that I was in, a group call, I said "it takes one minute or 10 minutes of courage to make that call."

Yeah

It literally just takes that 10 minutes. You know that you never think that it's possible. It might open the door.

It's like a Pandora box once it's open, it just grows. So that's what I learned from you the most.

Jessica: I love all of that. And I'm just going to say my favorite thing that you said is they have to, you have to vibe with them. You have to energetically connect with them. You got to feel it on both sides, like it's not connection is not a, Hey, let's talk.

You like me? Let's be friends. That's not how connections work. It's I like you. You like me. Oh, okay. Let's dance and play and have some fun together.

Helen: Yeah, exactly.

Yeah, it's fun. And it's so natural and it's not sales anymore. So you don't need to sell. It's just sharing what you want to put out to the world.

And don't worry about it. Don't attach to the result because sometimes they might not buy it immediately, sometimes they might not buy it, but what happens is that they might bring other people that they think, they might introduce you to someone else.

Which is even more helpful. You never know. Right. Or sometimes they buy it, but pay maybe next month when they have to budget out of that this month. So don't get too attached. Like when I make a connection, I have to make a sale.

Jessica: No that will ruin the whole thing.

Exactly. So let's dance and it might,

Helen: something might come just like good karma, just good karma,

I think the first step is to believe what you offer and believe, your mission. It's almost like a mission that you want to do. And once you're so passionate about it, once you are like, I am literally entering into this business, I get, I have to do it or I'm dying.

So there was no. If you're still committed to this mission, like to the work, you put it out to the world and you're so passionate about it. You cannot stop talking about it, you know. You're hoping it's radiate the energy that I'm offering " this is going to help you, come get it."

So then, and yeah. So when you mentioned the connection yeah. Don't just, chatting about yeah. You can chat about your thoughts or grocery shopping, but like the main goal for you to talk about is the thing that you are passionate about, the thing that you create. So that's your role, right?

[00:14:29] What advice do you have for someone who's not sure if they can reach their next level?

Jessica: Okay, Helen, I got one more, one more question for you. Yup. Thank you so much for doing this. Do you have any advice, any particular piece of advice you would like to share with someone who is not sure that they have what it takes to make that next goal of theirs? Whatever that might be.

Helen: So funny. I always answered a question ahead of time.

That 10 minutes of courage. Go ahead. 10 minutes of courage. I think that's the,

Jessica: can you elaborate on that a little bit for people who weren't in the call?

Helen: That's like kind of the first dose of realities that my work is worth and someone will buy it. It's when I, when I make that first call with, well, for me personally, is that with that garden manager, but for you, it can be individual, you want a friend, or a follower on your Instagram, that's reading every single thing with what you do, or it can be a small local business owner that you're your work vibing with them and you might put it in that shop for sale.

It can be anything, but you will need to make that connection. That's my first step from rolling anywhere, you know that you have to do it on your own. No one can help you to do that, to be yourself and talk about your art, but that's the single most important thing.

Just move. Don't wait for the perfect time. Don't wait for the perfect website. Don't wait for the perfect Instagram page, like start where you are. Start where you are today, what you've got. If you've got one piece of art that you like, that's fine. Just use that one piece. And this is what my heart and soul, pick a piece that represent your heart and soul, and tell this person about your work and see where it leads.

And it might be scary at the beginning, but

Jessica: It will be scary, and that's okay..

Helen: It was like, my heart was pumping. I thought it's going to come out when I make the first call. Now I'm like, yeah, let's have a call. Now I'm just having fun, but I remember the first time my heart was jumping so fast.

Talk to them about what your goal is, why you want to become a full-time artist. Why you want to put your beauty to the world? I think that changes everything. I still remember. I think that was March? Right now it's August. Like in March I was still crumbling on my sales.

I am still worrying whether I can sell art to make a full living. Five months later from that call, I am like, I'm making actually almost 5,000 today. It's like half a month. Awesome. No,

Jessica: YES!

Two weeks, 5 grand. Yeah, not bad.

Helen: It's also like you only, if you don't make that sell the first call you make, even if you don't make that sell, you will get three insights that I think it's going to help you.

Yeah. I got lucky that I make a sale immediately, but it doesn't have to be.

First, is that what they like about your art? What it sticks with them, what they resonate with them. You learn that's so important.

And second thing is that, you know that it's a sales potential. So you know that this is no, this is not a hobby anymore. This is this is mine. Right. That's my work. I'm trying to sell it. She might not be the right audience at this time yet, but like you put it out as this is my work. I am an artist. I'm a professional. That's such a big deal, so

Jessica: It all goes back to that belief.

Helen: Yeah. What you learned from what they like from you, which you can use it over and over again. Next time when a conversation comes then the third thing is definitely instant confidence boost. It's I know if you vibing with that person, they will never say something harmful to you.

It won't happen. It's like an instant boost of confidence of " yeah, I like your work so much." I'm sure you get some kind of praise here and there, but I'm not saying that you go there for the praise. But I'm going there, you can feel they're genuine talking about your work, using a different way of viewing work versus viewing your hobby. Oh, this is nice. No, they will say something like, something they thought of that blows you away. From this learning point, it just gave me enough to carry on like even if I didn't make that sell there. It gives me enough insight to carry on, to make my second call.

It might take you a dozen to get there, but you only need one to actually pick it up. But from dozen, you will learn so much, you will learn so much what you can offer and who will be the right audience for that. So that's my one action in a long routing way.

Jessica: I love all of that.

I can hear whoever's listening to this going, but how do I pick up the phone and just start talking about myself?

What do you do?

Helen: Yeah. It's well, at the beginning I just say that, I think, let me think. It was very natural because they, I know that. Well go to their website. Whoever you're talking to please know something about them, but don't be like, you need to know something about them.

If it's an organization, if an individual like what their interests are, you know what they do. And. Because you generally interested in them already, right? I've been to that garden, I don't know, at least 20 times myself, and then I like every single thing they have to offer. And I know they're already offering workshops, from local artists and then...

 It's a general number is not even specific to that manager, it's a general number. I pick up the call is that, oh, hello, my name is Helen Phlen. I'm a local artist. I offer acrylic painting workshops in this area. And I love the garden. Who would be the best person that I should speak to. And then, and then she transferred me to Beverly who happened to be the garden manager.

And then I told Beverly the same thing. Say that you are the artist. You are not like, oh, exploring... No, you're the artist. Yeah. You need to command that. Believe in yourself, you're fake it until you make it right. Like I already teach a thousand different workshops.

What are you talking about? Right. Although that was the first ever, but you already teach a thousand because you want to manifest that life. Right. That's what your dream life is. So I just say that I'm a local artist and then she immediately asked, oh, "I want to check how your work do you have a website, Instagram?"

Like something like a picture even, you can text, email it to her if you don't have website. She looked at it. She didn't even go to what I did. She looked at it, "Wow, I didn't know your art existed it's such a good fit for the garden." And then it goes there.

Jessica: That's a beautiful

first step. Thank you, Helen.

Helen: Yeah.

Jessica: This is so good. I intended for it to be like 15 minutes and I just can't ever stop. So hopefully that you got so much out of that, that you are here all the way to the end.

Thank you, Helen. Again, if you want to check her out, her Instagram is @ helencreatesbeauty. And your website is

Helen: helencreatesbeauty.com.

Jessica: There you go. Okay. Thank you so much, Helen. I really appreciated that.

Helen: Thank you, Jessica. I really love your program. Do sign up. It's life transforming.

Jessica: Thank you.


More about Intuitive Art Sales

This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work life balance.

Seasons 1 & 2 are full of interviews with your peers. In these episodes, I explore what each artist wants and give them the next steps to get there. You can take their struggles and their challenges and learn how to navigate your own and create actionable steps towards creating more art sales, more consistently at higher prices than you've ever sold before.

You can find all the episodes here.

About the Author

Jessica Craddock

I mentor intuitive visual artists who are sick of one-size-fits all formulas sell more work, more consistently, at higher prices — with better work/life balance. My clients regularly make 3x more in art sales within a year.

Using my signature Consistent Income method, we’ll push you over the precipice of some really amazing growth so you can become the creator of your next chapter.

My secret sauce is that we focus on not just the "doing", but also the "being". Affirmations, trusting yourself, knowing when to go slow and when to go fast, practicing getting out of your comfort zone and making room for the feelings that go with that... all this is equally as important as the action steps.

For once, you'll be ahead of the game and understand what's right for you.

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