It's a great question - and one that's probably gone through many of your minds at one point or another - so I'd like to address it as honestly as I can.
Art is something that I love to do. I spent years of my life and lots of dollars to get a degree in Painting. I look fondly on every single one of those dollars I've had to pay off.
I still paint - but I paint for me. For relaxation. For the joy of mixing colors. For a hobby my daughter and I love doing together.
With that being said, painting is also no longer something that consumes my thoughts. It has become a side note in my life.
Turning it into a business would suck the joy out of getting lost in painting for me.
(If any of this resonates with you, I want you to reconsider building an art business. There are a million businesses in the world that you could start - pick another. The joy art can bring is not worth losing if you are not 1000% committed to this being your dream.)
I am a problem solver. Learning whatever I can to solve a problem becomes an obsession for me. That's how I got here.
I wanted to learn to sell my art so...
While I was transitioning my business to teach marketing and websites - it hit me that artists needed that guidance just as much (or more) than everyone else.
In fact, isn't that how I got here in the first place? Once the idea was in my head - I couldn't do anything else. That was it.
It had all come full circle. My path has taken 9 years from starting to learn marketing to now, but I wouldn't have it any other way.
They say it takes 10,000 hours to become an expert in something. From my calculations, I'm 20,000+ hours in when it comes to learning marketing and websites.
I don't claim to be an expert in everything - but I do teach what I know from experience. If you want to know how to sell art posting to Facebook, I'll give you some pointers, but I won't claim to be an expert.
If you want to learn to sell art on your website, stick with me and I'll teach you a thing or two.
The answer to the million dollar question, "How do I get people to buy my art?", is simple. It's the execution that requires all the work.
To consistently sell your art, you have to be able to convince the people who run across you:
Because my art doesn't consume me, I would never be able to sell it based on these two rules.
If you aren't sure, I made you a worksheet that will help you gather your thoughts on whether or not you really want an art business.
There is no right or wrong answer here. Some people are meant to be business owners. The ones that can do it around their passions are truly the lucky ones.
However, if there are aspects of running a business you aren't willing to do, then I don't want you to waste hours and hours trying to build one. It will ruin your relationship with art and you can't get that time back.
Jessica Craddock is a consultant for artist entrepreneurs who are building their following online but haven’t figured out how to sell regularly. They’re deciding the world doesn’t understand or appreciate their art enough to buy it and self doubt is creeping in. She teaches them to present their art in ways that are “authentically them” so they can sell more through their website & spend their days creating beautiful things.
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