What’s in your tool belt?

By Jessica Craddock | Weekly tips

Sometimes having an art business can feel a little overwhelming, right? It feels like there are still 1483+ skills you need to master for you'll be able to 'make it'.

While you may not know everything, I guarantee you have a lot more in your tool belt than you realize.

Try something. Take out a sheet of paper or a note-taking app and write down all the things you are good at or know a lot about.

It might look something like this...

  1. Using Squarespace
  2. Budgeting
  3. Growing petunias
  4. Raising your toddler
  5. Editing videos on your phone
  6. Keeping up with friends from long ago
  7. Creating art consistently
  8. ...and so forth

Now, try to reimagine the items on your list to create new ways to propel your business forward.

For instance,

  • Think about techniques you use to explain new concepts to your toddler, then explain your art series in the same simple, creative terms
  • You budget your bills, but do you you remember to budget for the new pencils you need or the web service (like email marketing) that will really make a difference for you?
  • If you like playing around with videos, do you use them to create art promotions? It could be very simple, like an instagram story, or elaborate like a sales video.

Business is all about thinking creatively. While you may not realize this is something you are good at, if you are an artist it IS in your skillset. You may have to teach yourself to recognize and use it, but its there.

Try this exercise, then let me know...

What are some things you are good at and how could you (or how do you) use them to help grow your art business?

XO Jessica

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About the Author

Jessica's college experience was spent falling in love with getting her hands dirty. She showed her paintings at art galleries all over the city, but kept waiting to "make it". After the galleries took 30-50%, she would never be able to pay the bills. Determined to learn where she was going wrong, she took a job at a marketing firm where she managed over 50 projects at a time for three years, then ran her own web design company for the next three. Combining all of her unique skills, she opened The Artist Market Co. to teach artists techniques to create a thriving online business from their craft.

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