Spring Season 2019

By Jessica Craddock

Apr 02

It’s April 2nd! You know what that means?

It’s the day after my wedding anniversary (yes, I got married on April Fools Day, on purpose. Mostly so I could remember the date, but also because that’s our style). It’s officially been Spring for two weeks in the Northern Hemisphere. Aaand... it’s the second quarter of the year for your art business!

New quarters signal that it is time to look at what you've been doing so you can keep what works, throw away what’s not, and start fresh with new inspiration. Since this is the Spring quarter (that sounds lame… let’s refer to it as Spring Season from here on out)…

Ahem, since this is the Spring Season, when you are making your plans for the next three months, I want you to especially think about new beginnings. Have you been dying to...

  • Create a series out of your comfort zone?
  • Try out Instagram TV?
  • Change how you talk about your art?

Now’s the time to do it! After all, if you aren’t having fun with your marketing - it’s going to work about as well as the sourdough starter you left in your fridge all winter. You might get a few bubbles out of it, but it won’t be making a beautiful loaf of bread anytime soon.

I recommend checking out (or revisiting) The Artist’s Practical 4-Step Plan to Manifest Prosperity. If you’ve completed it all before, at least revisit the steps three and four to get your head clear on what it is you should be putting your energy into.

If you’ve never done it, please, do the whole dang thing! It won’t take you very long, and I promise you’ll be more excited (and prepared) to sell art online than ever. 

Download The Artist's Practical 4-Step Plan to Manifest Prosperity and complete the exercises this week. 

Do the work & create your luck!


P.S. What else is in your spring plans? I’m itching to get back to my garden! I’ve got asparagus, broccoli, green onions and a spinach-like seedlings taking over my living room. I trimmed my apple, pear, sour cherry and apricot trees last week. I’m trying hard to keep things small this year but spring always makes me want to go overboard! So far I’m keeping myself in line.

I will say I've learned quite a bit about the power of focusing over the last few years. I want to do all the things - a garden as big as my house, hatching chickens, breeding pigs, planting new fruit trees and bushes - but the last year or two things have gone into overwhelm and nothing was done well. 

It's the same for your art business! If you're trying to be all the places - Instagram, Facebook, Linkedin, your email list, taking courses, starting four series - it's all going to fall flat. Instead, decide what's really important (and really fun) and try putting all your focus on that for the next few months. You'll be pleasantly surprised at the increase in results!

Does this post speak your language? Please share it with other artists!

About the Author

Jessica Craddock is a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. They’re tired of being all over the place and don’t know what to say or how to say it. She teaches them to work smarter and be “authentically them” so they can sell more through their website & spend their days creating beautiful things.

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