Libby Bryant on ‘How to Create Your Signature Brand Style’

By Jessica Craddock | Weekly tips

Nov 11

Do you have a signature style that you get recognized for?

Since helping hundreds of creatives to get crystal clear on their brand style, one thing has become evident to me: most artists are super talented at what they do, but few intentionally decide what they want to be known for.

Many artists spend their time and energy perfecting their craft, but when it comes to positioning themselves in the marketplace to become well-known for a signature style the answer often is… “I have no idea what my signature style is, and I’m certainly not well-known for much at this point.”

If you’re feeling the same, you’re not alone.

Of the hundreds of creatives who have gone through my Mood Board Masterclass very very few have any idea what their signature style is going into it. They are lost and looking for guidance.

But after 5-days they always know exactly what they’re going to be known for.  

In fact, before I got intentional about my brand style and grew my Pinterest following to over 8,500 followers, I too was lost and flip-flopping between all sorts of styles. My graphics were inconsistent and I didn’t know what I was creating from one minute to the next. It was mentally exhausting.

Help is on the way!

You CAN easily figure out your signature style by strategically creating a mood board.

Even if you…

  • You don’t know where to start
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    Have a million styles you like
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    Aren’t a graphic designer or branding guru

One of my favorite parts of my job is helping people like you get clear on your signature style so that you can get noticed in a sea of artists, make a name for yourself and attract a loyal fanbase that buys your work.

Having a mood board such a vital step in growing a following that I’m going to share with you my 4-part Signature Style System that will take you from lost, confused and inconsistent to having a complete polished mood board to guide your every move.

Without further ado, let’s jump in…

STEP 1: Uncover your Customer’s Core Desired Feelings

What is the core feeling your customer is striving for when he or she buys from you? Each of us makes purchases from a deep emotional desire. If you want this whole business thing to take off, it’s your job to discover what those desired feelings are.

Some examples:

  • If you sell perfume, maybe your customer desires to feel beautiful.
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    If you are a branding designer, maybe your clients want to feel confident launching their website.
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    If you’re a business coach, maybe your client’s drive is to feel financially abundant.
  • If you sell organic bedding, maybe your customer’s wants to feel comfortable.

Shoot for the top 3 core feelings. If you have no idea what your customers are feeling, then either take time to talk with them or make your best guess. You gotta start somewhere.

Write them down now.

STEP 2: Search for Imagery that Evokes those Core Desired Feelings in YOU

The law of likability states that people similar to YOU will be drawn to you and “like” you with fewer hurdles than people who can’t relate to you.

It’s a safe bet that what evokes a certain feeling for you, will evoke the same feeling in someone who will likely be drawn to you. Therefore, the goal is to start evoking those core desired feelings the minute they land on your website or see your work.

Make sense?

To get to the heart of it ask yourself: What makes me feel_(core desired feeling)_? And see what comes up.

For example: If the core desired feeling is tranquility, ask yourself, "what makes me feel tranquil?" Maybe you find tranquility at the beach or in minimalist spaces. Maybe you feel most tranquil in your pjs or when a friend gives you a long quiet hug.

Tip: If you’re into meditation and visualizing, this is a good time to break out that practice.

Next, head to Pinterest and search for and save images to support what visuals comes up for you. Don’t censor yourself, pin whatever is speaking to you. We’ll make sense of it in the next step.

Do this for each of your core desired feelings.

Having trouble getting started? Here are some trigger to help you get going…

  • What space makes me feel __(desired feeling)__?
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    What color makes me feel __(desired feeling)__?
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    What outfit makes me feel __(desired feeling)__?
  • What season makes me feel __(desired feeling)__?
  • What place makes me feel __(desired feeling)__?
  • What people make me feel __(desired feeling)__?
  • What activity makes me feel __(desired feeling)__?

STEP 3: Look for Common Themes and Choose Your “Look”

Mood Board Collage Libby Bryant

Chances are what you have on your board right now is a hot mess full of a bunch of different things that may or may not work together.

Part of developing a Signature Style is about being visually appealing so that when people land on your website they’re not only attracted to you but can also start to “understand” you quickly on a very basic level.

This step is actually three parts:

  1. Remove anything from your board that doesn’t fit or feel right
  2. Divide up images into themes (more on that later)
  3. Choose which theme feels right to you

Types of themes to look for:

The first type of theme is visual. Do you see gold coming up over and over? Or do you see plants and nature throughout? These are the easiest to spot.

However, there could be an emotional or energetic theme you pick up on. These are sometimes harder to spot but can be very powerful. For example, maybe you have a high energy vibe going on, like dance parties, kids laughing and people running. Even though the content might look very different the vibe is the same.

Chances are you’ll recognize at least two different themes. Divide them up now.

We’re almost there!

NEXT, selected the theme that feels right and commit by getting rid of everything that doesn’t fall into it.

STEP 4: Put it all Together using a Pretty Template and Take a Bow

The point of having this crystal clear mood board is to use it as a roadmap when creating and building your brand. So it’s more important that it’s useful than pretty. However, I like to put it into a final format because it makes it feel more complete and not like it’s still a work in progress.

If your perfectionist habits have a tendency to creep in putting it into a final format will help you resist the temptation to tweak and overthink it. Moving forward is crucial if you want to get onto activities that will grow your business so don’t skip this step.

And as a SPECIAL GIFT for being committed and making it this far, I’m sharing with you my Mood Board Template so that you can pop your images in and have a polished and pretty final product. Go HERE and download it for FREE so you can get started today.

I can’t wait to see what you create!

XO.

Libby 

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About the Author

Libby is a Brand Strategist and Creative Business Coach who has helped over 300 entrepreneurs find their signature brand style through her course, Mood Board Masterclass. In addition to helping people get clear on their brand, she also guides creative entrepreneurs through the process of growing their businesses on autopilot using Pinterest. You can learn more about Libby through her website libbyco.com.

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