Get Started Marketing – Artist Bundle

You want to sell your art online, but you’re kinda in the dark about how it all works. The biggest problem is you don’t know where to start. There’s so much free advice out there, but it all conflicts and you don’t know what order to go in or what matters most. You’re busy! You have a life, kids, and art to make. There’s NO time for this nonsense. 

Before you waste more of your precious life searching Pinterest for the answer, let me present an alternative. 

The Artist’s Marketing Basics Bundle

The Artist’s Marketing Basics Bundle will help you:

  • Make your efforts more focused - no more sitting down to 'get to work' then wondering what to do
  • Set up an easy, simple website you can sell through that will be complemented by your new, fully-functional email list
  • Start making the transition from casual to full-time art 

The lessons are spaced out juust enough -  you’ll receive four simple lessons to implement each month. You’ll still have time to live your life while what you once thought was a mountain of work disappears before your eyes. There's amazing power in accomplishing a little at a time, consistently - especially when someone else is guiding you along, whispering in your ear what to do next.

There will even be several opportunities to get feedback on your lessons from me personally if you get stuck on anything.

By the time you reach the end of the lessons, you’ll have a huge boost in confidence, be (finally) satisfied with your website, and feel ready to put yourself out there to get your art seen and start profiting from your hard work.

what's included?

basic marketing for artists
Month 1: Marketing 101

How to Choose Your Genuine Target Market - Learn an easy way to start narrowing down who is a good fit for your art so you can go out and find them.

How to Write a Focused Elevator Speech - Get to the bottom of your message so you can tell people what you do quickly and in a way they’ll remember. This is a remarkably simple way to start getting referrals and get people interested in you before they even see your art. 

The #1 Reason People Aren't Buying Your Art - Heres a hint: they don’t trust you! I'd be willing to bet you've rarely if ever, bought from someone online who doesn't look like they have their sh*t together. Learn simple methods to go from amateur to pro in your audience's eyes.

How to Price Your Original Artwork - Are you too expensive? Too cheap? They're not gonna buy! Price your artwork juuust right no matter where you are in your journey. 

email marketing for artists
Month 2: Set up Email Marketing

Why You Absolutely Must Have an Email List - Did you know email marketing has a 4400%* return on your investment? You’re not gonna find that anywhere else.

How to Set Up Your First Email List in MailChimp - I’ll walk you through step-by-step how to set up a mailing list in MailChimp (which is free up to 2000 subscribers), but you can use any email marketing service you like.

Create a Landing Page & Freebie in Squarespace - When you're asking someone to sign up for your mailing list, a freebie is always a great idea. I’ll show you how to give away a digital print (requiring no extra time on your part) as a bonus for your subscribers.

How to Set Up Your Welcome Email in MailChimp - This lesson will tell you how to write a perfect welcome email that makes you look professional, shows who you are and what you do, and gets sent automatically when someone subscribes.

*according to the 2016 Annual Email Marketing Report

While these lessons are taught with specific steps for MailChimp and Squarespace, they can be used with any email marketing system or website builder you prefer as long as you have a general understanding of how they work. 

I used WordPress

I just finished everything from last month's lessons, so here is the link to my landing page! I've also put the opt-in on my Home page and on my About Me page.

 

Also, yes, the videos were very helpful! I didn't use Squarespace since I already have a WordPress account and website, and I set my opt-in up a little differently than you laid out in the lessons, but even then the videos were still very useful for me. I love the visual aspect -- easier for me to learn that way!

 - Elizabeth Patterson

start email marketing for artists
Month 3: start email marketing

Three Super Simple Ways to Promote Your Email List - Two once-and-done methods to increase email subscribers, and the foolproof way to make sure your first email blast goes to out to people who are interested in your art (not just your mom!).

How & Why You Should Create an Inspiring GiveawayA step-by-step guide to creating a winning giveaway geared toward your art buyers and how to get eyeballs on it.

What the Heck Should I Send Emails About?! - Nine ideas of what to share with your email list plus how to stay consistent and make sure you don’t run out of ideas.

How to Create Emails that Sell Art (without Being Pushy) - An easy formula to write an email asking people to buy your art that feels easy and natural.

artist website that sells art
Month 4: Create a Website that Actually Sells Art

20 Tips to Create a Killer Artist Website - If you want your website to stand out from the crowd, you'll want to explore these tips to sell art and make your website look snazzy.

Write an Artist About Page that Doesn't Suck - Learn a formula that will add intrigue and action-taking to your copy - no more visitors' eyes glazing over and rolling in the back of their head!

14 Ways to Write a Best-Selling Art Description - Make your art infinitely more buyable with an interesting and informative product description.

11 Tips to Write an Outstanding Contact Page - Wanna look like a pro? Look no further than the often neglected contact page. Knowing what to include here will help separate you from the amateurs. 

artist instagram account
Month 5: instagram marketing

These 4 Tips Will Make Your Profile Work Harder - Make your bio findable and relatable, while using it grow your art business, all in 140 characters. It can be done. 

Stop Wasting Your Time with the Wrong Hashtags - Learn to use hashtags effectively to help more of the right people find your profile.

Is Growth Stalling on Your Instagram Account? - Get more followers without sleazy tactics like going to every profile you can find and leaving three likes and a comment, then unfollowing them when they follow you. None-a-that-crap-here.

Are Your Posts "Blah"? Learn to Make Them Shine - Have follower envy every time you scroll through your feed? Turn that frown into a pretty little smile by making your posts equally drool-worthy. 

how are the lessons delivered?

You'll receive the lessons via email, but the "meat" of the content (PDF's and bonus content like templates, videos, and resources) will also be neatly packaged up into a Teachable course so you can find it all when you want to go back. 

You'll also get additional tips and feedback opportunities that will be delivered in real time to your inbox as you're working through the lessons.

These lessons will take you from all over the place to ready to take on the world - one easy step at a time.

ONE TIME INVESTMENT: $197

Already hooked!

Working on my lessons... finished the basics and I'm already hooked!

You accomplished taking me by the hand. Your emails help me to not feel lost or alone, they give me goals and focus. So far nothing from me but excellent feedback!

 - Cassandra Wozniak

I was going nowhere fast.

I'm all over the place going nowhere fast. I feel, through your lessons, that I am finally seeing the light at the end of the tunnel. Things are slowly starting to make sense. The internet is such a huge place and it's hard to know where to focus your attention and get the most bang for your buck. 

So, thank you for putting so much of your time into making these lessons. Thank you for the encouragement and examples. I am going to keep up, read every word, and do every exercise you throw at me.

 - Rebecca

Commissions

I took the advice from your lessons about my website and have done a huge overhaul. I'm so happy with the results. I've already gotten several commissions from it!

 - Shelby

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