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Have you ever noticed all the headlines in your inbox about the newest function you need to learn for your favorite social media platform?
I believe this is why so many artists feel overwhelmed when it comes to social media marketing. You’re always behind. Sooo depressing.
Here’s what I want you to know: while learning those newest, trendiest functions might get you a spike in followers this week, by next week it’ll be old news and you’ll need to learn the next thing. If that’s your jam - great.
It’s not mine. I like to learn (and teach) the timeless stuff. The stuff that will still be good many years from now. The stuff I can learn, improve on and go deeper with. The stuff that will be a real helper in my business - not a flash in the pan.
That’s why this next monthly topic is so exciting.
It’s called the “Engaging Social Posts for Your Ideal Art Buyer” mini-series. First, you’ll learn the process I use to figure out who would buy your art. Next, you'll learn how to talk to them on social media in a way that makes you stand out so you can attract people who feel a deep connection with your art and lead them through the buying process.
In this first video you’ll learn:
"It feels like a total stumbling block. I can't visualize selling anything because I don't know who will buy it. It's not real. I don't know who I am talking to!” she told me.
This is the reason I start every one of my clients out with creating the Ideal Art Buyer profile.
If you don’t know who you’re talking to, you’ll never sell art consistently online.
Every one of my programs begin with figuring out why someone would buy their art, so they can shout it from the rooftops.
Today, I’m giving you my step-by-step process. I want every artist to have access to this information, and I’m giving away my signature process for free.
You'd be crazy not to pay attention!
I woke up this morning to find my dogs had escaped, again.
15 minutes later, I heard a gunshot.
That’s not all that uncommon where I live. It’s elk hunting season. But still, I got a little worried.
I wanted to go out looking for them, but that’s a bit of a ridiculous thing to do. Have you ever heard of Mesa Verde? The property I live on backs up to that... so, ya.
I had two choices: wander aimlessly around miles of terrain looking for them, or worry till they got home.
Neither scenario was a good choice.
What does this have to do with using Instagram to sell art?
There are two main types of artists trying to market their art on Instagram...
Neither of these scenarios are good choices either. In one, you’re wandering aimlessly hoping for the outcome you want, and in the other, you’re worrying your art isn’t good enough because no one is buying.
You need to be able to connect with people, but not at the expense of being scared to ask for their business.
You need to consistently ask for their business, but not at the expense of connecting with people.
It can be done!
P.S. In case you are worried about my dogs, a few hours later I opened my door and there they were waiting for me. Safe and sound and ready for a bone.
P.P.S. Engaging Social posts for YOUR Ideal Art Buyer, a 6 week small group program, is now open for enrollment! Find out more here.
Do the work & create your luck,
Jessica Craddock is a consultant for artist entrepreneurs who have started building their following online but haven’t figured who would buy their art. They’re tired of being all over the place and don’t know what to say or how to say it. She teaches them to work smarter and be “authentically them” so they can sell more through their website & spend their days creating beautiful things.
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