Do you wish you could charge more for each of your pieces, but you already feel like they're priced right and are afraid higher prices will hurt your sales? There is a better way! It just requires a little creative brainstorming and a new way of offering your art for sale.
Some call it upselling, but the idea behind art packages is a little more targeted. You want to provide extra value to an item the customer already wants to buy, without outpricing buyers who can't afford more.
The most successful art packages will be a combination of figuring out what will make your art worth more to your customer and using your own unique skills.
To help you know what your customer would want, brainstorm the following:
Next make a list of your list of unique skills and talents that you bring to the table. This will help you think outside the box and have much more interesting art packages that will attract customers.
Wherever you offer something for sale, include the package choices on the same page so they have access to all their options. You might want to feature them with a short title and a link to a whole new sales page, or have a full description for each package underneath your product.
Don't be afraid to offer a much-higher priced package. There is a good chance you will receive few, if any, of these sales, but it will help patrons to feel like the next-highest priced package is a pretty good deal.
By offering thoughtful packages, you can easily double your profits without increasing the number of sales you need to make.
Jessica's college experience was spent falling in love with getting her hands dirty. She showed her paintings at art galleries all over the city, but kept waiting to "make it". After the galleries took 30-50%, she would never be able to pay the bills. Determined to learn where she was going wrong, she took a job at a marketing firm where she managed over 50 projects at a time for three years, then ran her own web design company for the next three. Combining all of her unique skills, she opened The Artist Market Co. to teach artists techniques to create a thriving online business from their craft.
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