Do you wish you could charge more for each of your pieces, but you already feel like they're priced right and are afraid higher prices will hurt your sales? There is a better way! It just requires a little creative brainstorming and a new way of offering your art for sale.
Some call it upselling, but the idea behind art packages is a little more targeted. You want to provide extra value to an item the customer already wants to buy, without outpricing buyers who can't afford more.
The most successful art packages will be a combination of figuring out what will make your art worth more to your customer and using your own unique skills.
To help you know what your customer would want, brainstorm the following:
Next make a list of your list of unique skills and talents that you bring to the table. This will help you think outside the box and have much more interesting art packages that will attract customers.
Wherever you offer something for sale, include the package choices on the same page so they have access to all their options. You might want to feature them with a short title and a link to a whole new sales page, or have a full description for each package underneath your product.
Don't be afraid to offer a much-higher priced package. There is a good chance you will receive few, if any, of these sales, but it will help patrons to feel like the next-highest priced package is a pretty good deal.
By offering thoughtful packages, you can easily double your profits without increasing the number of sales you need to make.
Jessica Craddock is a consultant for artist entrepreneurs who are building their following online but haven’t figured out how to sell regularly. They’re deciding the world doesn’t understand or appreciate their art enough to buy it and self doubt is creeping in. She teaches them to present their art in ways that are “authentically them” so they can sell more through their website & spend their days creating beautiful things.
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